What Is An Example Of B2B Marketing?
Business-to – business is a situation in which one business enters into a commercial transaction with another. This is typically the case when: a company supplies materials for its production process for output. Example: the supply of raw material to the other company that produces output.
B2B companies are supporting companies that offer the things that other companies need to operate and grow. Payroll processors and industrial suppliers are just a few examples. This contrasts with business-to – consumer (B2C) models, which sell directly to individual customers, and consumer-to – business (C2B) models, in which users offer business services (such as customer reviews or influencer marketing). B2B companies have a completely different target audience: they offer raw materials , finished parts, services or consultations that other companies need to operate, grow and make profits.
Examples of B2B companies
There are B2B companies in every sector, from manufacturing to retail. Wherever the business is done, you can be sure that a host of B2B suppliers and consulting firms are active. Every B2C company requires certain products , services and professional advice, so that every B2C company generates B2B activity.
One example of the traditional B2B market is the automotive industry. Everyone knows some of the largest consumer-facing brands, but dozens of other company products are produced in every car or truck model they produce. These include tires, hoses, batteries and electronics which are essential for the proper functioning of the final consumer product – the vehicle. The manufacturer purchases these products from the various suppliers and incorporates them into the final product. When you buy a car from one company, you ‘re buying parts from dozens or even hundreds of other companies from all over the world. Business-to – business sales are a vital part of the supply chain of each industry.
Examples of real-world B2B activity are abundant and more visible than you might think. For example, Dropbox, a cloud-based document storage company, serves both businesses and individuals. General Electric produces a lot of consumer goods, but it also supplies parts to other companies. You may have worked in a company where the paychecks were stamped by ADP, a company that provides payroll and financial services to businesses. Xerox is a household name that provides billions of paper and print services to businesses.
Digital B2B companies
The rise of B2B e-commerce solutions has redefined the relationship between companies and suppliers. As a product of the digital revolution, these companies sell products directly to other companies using e-commerce platforms, while also sharing data and product or service updates. There are many types of B2B e-commerce companies, but three of the most common are web development, supply and procurement exchanges, and information media.
Although B2B services are critical to the success of many industries, do not limit yourself to one model when considering the potential of your company. B2B, B2C and C2B models do not need to be mutually exclusive: combining their particular strengths could create great opportunities for your business.