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Every inbound marketer knows content is the foundation of all inbound strategy. Hubspot’s VP of Marketing Meghan Anderson is quoted as saying “Content is fundamental to inbound. It always has been. It always will be. The reason it’s fundamental is that every single piece of content out there is an opportunity for someone to findRead more

Leverage Visual Marketing To Dominate Your Content Marketing Goals Measuring the success of any content marketing campaign requires the use of metrics. More importantly, it first requires the establishment of goals, also known as your key performance indicators (KPIs). Before you invest money and time into metrics, let’s make sure you are aware of theRead more

Engaging site visitors is the key to lead generation. You can measure scroll depth, page views, and social media shares all day long, but accurately assessing reader engagement levels is still somewhat of a mystery. There are, however, best practices you can use to create engaging content that results in higher lead conversion rates. Let’s explore the difference betweenRead more

Leverage Visual Marketing To Dominate Your Content Marketing Goals The goal of content marketing is to attract the attention of your audience without annoying them. With so many content formats to choose from, it can be overwhelming to pinpoint which ones actually generate qualified leads. You don’t want to waste your time on formats that don’tRead more

Leverage Visual Marketing To Dominate Your Content Marketing Goals Ever been on a date that was rather boring? After it was over, it probably didn’t excite you to go on a second one, did it? Or how about a movie that failed to capture your attention? 30 minutes into it you’re flipping channels to find something more interesting. IfRead more

Knowing the types of content that work best to drive greater SEO traffic and secure more backlinks is key to successful content marketing. When you start distributing this type of content, you’ll not only notice enhanced traffic to your site, but you’ll be able to generate a higher number of leads too. More importantly, you can restRead more

Leverage Visual Marketing To Dominate Your Content Marketing Goals There are a variety of opinions surrounding the actual definition of content marketing. Essentially, though, content marketing aims to create and distribute content that provides value to the reader. To accomplish this goal, the content must not only be relevant to what the reader is lookingRead more

If you struggle with content marketing lead generation, there’s no reason to feel alone. In 2017, the top marketing priority for 70% of businesses was generating leads and converting them into customers. Perhaps it’s a top priority because it’s such a difficult thing to accomplish. There are a few tips and tricks you can follow to makeRead more

Leverage Visual Marketing To Scale Your Inbound Lead Flow Today According to iMPACT, 55% of B2B companies’ annual budgets are directed toward content creation. A major cause of this devotion to inbound marketing is due to the fact that inbound leads cost less than outbound leads. In fact, they cost 61% less. And when comparedRead more

Leverage Visual Marketing To Dominate Your Content Marketing Goals You’ve got a lot of content and you’ve distributed it through a variety of platforms. From blog postings to landing pages to social media status updates, your content is everywhere and your brand is really starting to get noticed. Now you need to measure which piecesRead more