Can Explainer Videos Boost Our SEO?
There seem to be numerous traditional methods for improving your SEO ranking. Posting blogging material, using PPC advertising, and social media marketing is among the most popular. Explainer videos are a lesser-known but effective way to improve your SEO rating. It may sound surprising, given that most businesses and brands regard explainer videos as a powerful advertising tool or a way to educate consumers and raise brand awareness. They can, however, have an influence on SEO rankings with the right technique and distribution. Explainer videos improve the odds of reaching the ultimate search engine rating target on any of Google’s search pages by 58%.
8 Ways On How Explainer Videos Help Your Website Rank Better
- Videos are Featured in Search Engines
Google’s results include videos. When you optimize your video for a video site like YouTube, it’s instantly optimized for Google too, it’s the equivalent of killing two GIANT birds with one stone. The beauty of an explainer video is that it allows you to be as creative as you want. To attract searchers to your website, make your video and thumbnail extremely informative and artistic.
- Boost The Website’s Visit Rate
The use of animated explainer videos is becoming increasingly common among viewers. They are thrilling and fun, and the viewer is captivated by them. According to Tubular Insights, videos are 50% more successful in attracting traffic than blogging when it comes to effective promotion.
These explainer videos are popular with viewers who want to learn more about the product and become more educated. They are not hesitant to share the information with those who might be interested. Naturally, you will receive a huge quantity of organic traffic to your website.
- Boost Your Chances of Getting High-Quality Backlinks
There are tens of thousands of sites on the web, and you can’t expect reputable sites to connect to specific web pages for no good reason. You must have excellent choices that will help both your viewer and the site that is linked to your article.
The explainer video provides a great opportunity to describe data, figures, and valuable observations in a fun and engaging manner, which appeals to any website owner. You can share your explainer video on various video-sharing sites as well as your website, increasing the likelihood that someone else will find it and connect to you.
- How to Persuade Influencers to Promote Your Work
Influence marketing is a great way to get the word out about your company or service. However, you might wonder how influencer marketing can drive traffic to a website. Let us react by saying that everything is interconnected.
Influencers have a huge following of individuals who watch the material they post. Their feelings about such a product or a brand affect the viewer. Third-party partnerships are like a magic elixir when it comes to brand equity. As a result, if you can get an endorser to advertise your business, you will be able to increase traffic. You can receive quality backlinks or internal links from influencers, which will push attention your way.
- Explainer Video Transcription Enable the Bots from the Search Engines to Rank Your Website for More Keywords
Transcribing your explainer videos has several advantages. It will initially allow your viewers to read the words you are describing in the video. Even though the video is played in silent mode on Facebook, you can get your idea across to your crowd.
It will also make life simple for search engines to check your content and rate your video for a variety of keywords.
- Greater Retention Rate
When watching shorter videos, viewers are much more likely to watch them all the way through. Explainer videos are generally shorter, less than 2 minutes, and to the point. Videos that hold their viewers entertained for longer are favored by search engines.
- Improved Social Signals
The explainer video isn’t just for single-platform distribution. You could use the same video across various channels, which not only expands your market but also increases backlinks and signals.
Social networks have recently become a major ranking factor for search engines such as Google. You can build your business as an authority by posting your explainer videos on various social media platforms.
- Increased Click-Through-Rates
Most web users want to access useful information in a limited amount of time. An explainer video is a perfect place to find this requirement. Searchers are more likely to click on a link if it has a beautiful thumbnail, a compelling title, and a compelling meta summary. Search engines will ultimately promote your site if your click-through rate is much higher.