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Graphic design work is everywhere you look. It’s on the packaging that you see in grocery stores and other retail spaces. It’s on t-shirts and clothing, business cards, book covers, television and street signs. It’s an ever-present part of our environment that people seldom pay close attention to, even though the history of graphic designRead more

The internet has grown by leaps and bounds since its inception, and so has its content. It started with simple blogs, poorly designed websites, and advertisements in the oddest (and most inconvenient) places. Fast forward 20 some years, and the internet has transformed into a global marketplace with eloquent websites, quality writing (for the most part), and highly targeted ads. And while all forms of content have matured, none have evolved faster than video.

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This week marks the beginning of the end of the NBA season, as the Golden State Warriors and Cleveland Cavaliers prepare to tip off in the NBA Finals. The Cavs’ LeBron James will play in his fifth straight NBA Finals, while the Warriors’ Stephen Curry is there for the first time. Golden State last won an NBA championship in 1975, and the Cavs never have. Which team has the edge and which superstar are you rooting for?

With fossil fuel resources diminishing, its essential that we learn how to efficiently harness solar energy. Solar power can be our answer to the oil industry; it’s much cleaner, and uses fewer resources to produce. Some companies have dedicated numerous financial assets to getting this right, and the technology is available today to begin changingRead more

Whether you have a new business, or one that’s been around for a while, marketing and branding is a never ending job. You’ll always need to find the best ways to connect with customers, and convince them that your products and services will solve their problems. One of the most successful ways to do this is with explainer videos. We took the liberty of sourcing some pretty good ones for you to draw inspiration from. Here are the top videos that made the list.

Whiteboard animations are the intersection of words and video, offering the best of both worlds: the detail and clarity of copy with the magnetism and power of video. Many businesses are finding whiteboard animations to be an incredibly effective, simple, and shareable way to market their brand and inform their customers. Still many in the marketing industry have yet to even explore it as an option—so together we’ll ask the questions, What is whiteboard animation and Do whiteboard animations really work?

When you want customers to know more than your sales slogan, an explainer video is a great way to highlight why your products or services are the best in the business. Whether you choose to relay this message in an informal, youthful tone, or a more sophisticated one, video has proven to be an effective way to gain brand awareness, increase revenue, and peak the interests of future prospects.

See How Infographic Marketing Can Skyrocket Your SEO Today Infographics help to relay sophisticated or highly detailed messages in a simple, uncomplicated manner. They’re visually appealing, and often break down large amounts of information into bite- size, elementary chunks. While the graphic itself is a straightforward display, creating an infographic that is well researched andRead more

Infographics are the fastest growing digital marketing strategy in the U.S. 62% of companies surveyed by Content Marketing Institute used infographics in 2014 (compared to just half in 2013), with another 26% expressing intentions of using infographics for the first time in 2015. There is no question infographics are definitely not going away anytime soon. But, whether you’re a marketing expert or just someone who enjoys (or hates) infographics, there is a significant question very much in debate: do infographics still work? Now, we’re a company who specializes in creating, researching, and designing infographics, so obviously we’re a bit biased when it comes to answering that question. Should you use infographics? Before we answer that officially, let’s take a look at some data so we can arrive at an answer driven by facts rather than our personal feelings.