How Can I Find A Trustworthy PPC Agency?
With the help of Pay-per-click (PPC) marketing strategies, you can generate more leads and increase your conversion rates on almost any website. However, finding a good PPC agency to work with is not as easy as it seems. It requires a balanced mixture of trustworthiness, experience and reliability. In this article, we will share some tips which if followed carefully can lead you towards choosing the right PPC agency for your business.
Keeping up with the always-changing technologies for digital advertising may be difficult, and dealing with salespeople that push you to explore new advertising media may be aggravating. How do you know you can trust the advertising agency you work with when there are so many options? We all want to improve business revenue and capture more leads. Despite recent marketing developments, pay-per-click (PPC) advertising has continuously proven to be a successful medium that produces rapid results.
While many agencies are knowledgeable about PPC, how can you find one that will perform a good job and get you the most bang for your buck, especially since all agencies are fighting to promote on your behalf on the same two search engines (Google and Bing)? Here are some pointers to assist you to pick an agency that can help you build your business using tried-and-true products and tactics.
Data, Analytics, And Outcomes Are All Important To Them.
Because you can immediately link revenue earned to ad spend, PPC is an interesting form of digital marketing. As a result, data and analytics are critical to future advertising success.
The finest PPC agencies know how to use numbers to come up with innovative ideas that will increase your overall return on investment. They create high-yield campaigns by combining what they already know and what they discover about your target market. They also recognize the necessity of gathering as much information as possible and sharing that knowledge with you.
Many agencies now employ bid management software like Marin or Kenshoo to automate bidding strategies and reduce day-to-day management. Instead of managing campaigns, their purpose is to maximize revenue based on the number of clients. A competent agency should be actively involved in their clients’ campaigns on a daily basis to guarantee that the data is accurate and that the campaigns are thoroughly optimized. Because bid management tools don’t have all of Google AdWords’ features, relying solely on them can lead to missed opportunities.
They Are Well-Versed In Local Search.
82 percent of smartphone users use search engines to find local businesses. They utilize terms like “near me” to pick where to eat lunch, buy, and entertain themselves, among other things. Furthermore, 76% of those searches result in a visit to the business the same day.
They Regularly Provide Reports To Their Clients.
Most agencies will send their clients a monthly report that includes basic AdWords analytics. Conversion and Google Analytics information connected to your advertising activities will be included by knowledgeable agencies. These metrics can represent the amount of time spent on a website as a result of a specific ad, the bounce rate, and so on. A competent agency will also schedule a time to review the reporting, whether the results are positive or negative. The campaign manager should talk about the results and give strategic suggestions for how to make the campaigns better. This could entail making a few changes to the website or landing pages, or adjusting the campaign’s focus until positive results are obtained.
They Are Well-Versed In Mobile Optimization.
Over half of all search ad clicks (53%) are made on mobile devices. The age of designing creative desktop sites first and creating a mobile copy second has come to an end. It’s more critical than ever before for PPC advertising to be seen on a variety of devices.
And mobile optimization can be challenging, especially when mixed with constantly changing search and social algorithms. As a result, it’s critical to pick a PPC firm that understands how to handle this shift to mobile browsing.
They Can Keep Track Of Your Progress.
What good are your campaigns if you can’t view the data that demonstrates their effectiveness? Linking your Google Analytics account to your AdWords account is the first step any agency should do when launching an AdWords campaign. You’ll be able to import your existing objectives from Analytics into AdWords using this interface. You can also compare your AdWords click and cost data to your Analytics site engagement data to see how well your campaigns are performing.