How Can I Make Effective Explainer Videos?
An explainer video is a brief, effective video that demonstrates the company’s brand and demonstrates what you’re doing and why it matters to prospective clients. Consider it a visual version of an elevator pitch. You can use a variety of explainer videos to suit your company’s brand image and goals. Regardless of which explainer video style you choose, your objective is to present your product or service while addressing the question “what’s in it for me?” from your audience’s viewpoint.
Videos are a very common way of absorbing product details, 96% of people have watched a product or service explainer video primarily to understand more about it. Moreover, many more people, 68%, claim they tend to communicate about a new product or service from a video rather than a text-based post, 15%. When asked which form of brand video they’d like to see more of, explainer videos received more votes than any other.
A tried-and-true development technique is used to produce the most powerful explainer videos. A company must identify a variety of important factors that will have a major impact on the performance of an explainer video to thrive.
Points to Consider for Making an Effective Explainer Video
- Priorities and Goals
It’s mostly about achieving profitable consumer actions through content marketing. These will vary for each brand or company, and so will the anticipated level of performance. A business must have a clear understanding of the objectives and priorities for the product it is producing before making an explainer video. Any decision made during the content development process should be based on these considerations. They should be jotted down in a short and referred to in the creation. These are the key factors that will have an immediate impact on the nature of your explainer video.
- Specifically Identify The Target Market.
To provide insights to a viewer, you must first understand who they are and what they care about. Otherwise, it would be extremely difficult to engage with them and begin to form a relationship. You’ll need to figure out what your viewer’s wants and needs are, as well as which issues you can support them with.
- Maintaining Relevance
Only the most desirable content will be utilized in digital marketing because it is a value exchange. Your explainer video’s content should be a mix of what you think is relevant and what your viewer is interested in.
- Provide Them With Entertainment
Advertisers’ jobs are becoming more difficult. It’s getting harder to cut through the noise and engage the audience. To do so, the content should be informative, inspiring, and, most importantly, entertaining. This type of content has the best chance of enthralling the audience, encouraging action, and generating results. This is one of the most important explainer video guidelines that is often ignored.
- Be Precise.
The interest of your viewers is priceless. You worked hard to earn it in the first place, so don’t throw it away now that you have it. This necessitates being precise throughout your contact. Most explainer videos are about 90% longer on average. This allows you to make your point without overwhelming your target consumer with details. If you believe your explainer needs to be longer, go ahead and do so, just make sure the product you provide adds value.
- Stay True To Your Brand
It’s crucial to stay on brand. This means that all of your content has the same look, sound, advertising, and tone of voice. As a result, you build a consumer experience that validates your credibility and brand. Your explainer video needs to be on-brand as well to retain this continuity and expertise. The fonts it employs, as well as the color palette, all contribute to this outcome. During the presentation process, the best explainer video production companies will ask for the company standards and base their suggestions on them.