How Do Small Businesses Use Social Media For Marketing?
Small businesses should engage with customers on social media as part of their marketing campaign. Using social media to create brand awareness, expand your customer base, and communicate with current customers is beneficial.
In reality, according to one survey, 90 percent of marketers believe social media is critical to their businesses. Eighty-two percent of those who took part in the study worked for businesses with less than 100 workers.
As long as you regularly post on social media sites, small business owners can find social media marketing to be easy. Facebook, Twitter, Instagram, LinkedIn, and Pinterest are some of the most popular social media platforms. Set a schedule to engage your followers on a regular basis on social media to efficiently use it for your company.
Why do small businesses have the advantage of social media marketing?
The number of company followers on social media has no impact on its success. Instead, it is contingent on the customer’s commitment.
Here are some of the reasons why small businesses can be more effective on social media than big corporations:
- Small enterprises are community-based and individual-based.
Small businesses are more community-oriented and individual-focused. Many small businesses chose to be involved in their neighborhoods, resulting in consumer relationships. They often profit from becoming a member of their local Chamber of Commerce by connecting with and even collaborating on marketing efforts with other local businesses.
Using social media, small companies can communicate with their customers online. Small businesses are more likely than large businesses to respond to their customers. You can easily manage the flow of customer feedback as a small company, so make sure you answer quickly.
- Less expensive advertising.
While some advertisement features, such as Facebook, can be paid for, social media is free. You can target those ads to people who live within a certain radius of your business. This means you won’t have to pay for ads to reach customers outside of your immediate area.
Without paying for any added functionality, social media is an excellent advertisement tool. You may remind your followers about promotions, sales, new products, or even general industry news. Customers will be able to see what you’re selling if you post pictures.
- Joint social media marketing efforts.
Social media marketing campaigns can be developed collaboratively by several small businesses. As a small business owner, you have the luxury of partnering with other small businesses in your niche (rather than competing with them).
- Personalized attention.
It’s all about personalization in small businesses. Small business shopping is an important aspect of certain people’s shopping experiences. According to one study, 53% of customers choose to shop at small businesses because they enjoy the personalized service they get.
When your customers are in your store, you should take the time to speak with them individually. You will explain where your goods are made, how long your company has been in operation, and how you got the idea to start your company.
Customers who visit your physical business place are not the only ones who profit from personalized service. On social media, small businesses should have more than scripted answers to customers.
- Small businesses can piggyback on big advertising.
Large organizations are hosting activities that small companies may use to boost their social media marketing efforts.
American Express created Small Business Saturday (SBS) in 2010 to support small businesses around the country. If you’re unfamiliar with Small Business Saturday (SBS), it’s a shopping holiday intended to allow customers to shop on a smaller scale. SBS will be held on the Saturday following Thanksgiving.
Small businesses will take advantage of American Express’s support for national social media ads on Small Business Saturday. American Express is going all out to promote the day and encourage people to shop at small businesses.