How Do Small Businesses Use Social Media For Marketing?
Interacting with consumers on social media is an important marketing strategy for small enterprises. The use of social media helps you build brand awareness, increase your customer base, and connect with current customers.
In fact, one study found that 90 % of marketers say that social media is important to their businesses. Eighty-two percent of survey participants worked in companies with fewer than 100 employees.
Social media marketing is easy for small business owners as long as you actively post on social media pages. Some common social media sites are Facebook, Twitter, Instagram, LinkedIn, and Pinterest. To effectively use social media for your business, set a schedule to engage your followers on a regular basis.
Why do small businesses have the advantage of social media marketing?
Social media success does not depend on how many business followers it has. Instead, it depends on the commitment of the customer.
Here are some of the reasons why small businesses can actually have more social media success than large companies:
- Small enterprises are community-based and individual-based.
Small enterprises tend to be more community-based and individual-oriented. Many small businesses choose to be heavily involved in their communities, which leads to customer connections. They also enjoy the benefits of joining the Chamber of Commerce in their communities by linking and sometimes partnering on marketing campaigns with other local businesses.
Small businesses can connect online with their customers when using social media. Small enterprises are more likely to respond to their customers than large enterprises. As a small business, you can easily handle the flow of comments from customers, so make sure you respond quickly.
- Less expensive advertising.
Although you can pay for some advertising features, such as Facebook, social media is free. You can target those advertisements to reach people within a certain range of your business. This means that you don’t end up paying for advertising outside your local customer base.
Social media is a great advertising tool without paying for any extra features. You can update your followers on promotions, sales, new products, or even just information related to the industry. Posting photos will also help customers see what you’re offering.
- Joint social media marketing efforts.
Multiple small businesses can work together on social media marketing strategies. As a small business owner, you can work with neighboring small businesses (not competitors) that target people in your niche.
- Personalized attention.
Small businesses are all about personalisation. For some, small business shopping is part of having a good buying experience. One survey found that 53 percent of consumers want to shop in small businesses because they like the personal service they receive.
You can take the time to connect with individuals when your customers are in your business. You can answer where your products come from, how long your business has been around, and where you’ve got the inspiration to start your business.
Personalized attention is not only applicable to consumers who are at your physical business location. Small businesses can provide more than scripted responses to customers on social media.
- Small businesses can piggyback on big advertising.
Some large organizations are holding events that small businesses can leverage in their social media marketing strategies.
Small Business Saturday (SBS), a day established in 2010 by American Express, promotes small businesses across the country. If you’re not familiar with SBS, it’s a shopping holiday meant to encourage consumers to shop on a small scale. SBS will take place on Saturday after Thanksgiving.
With Small Business Saturday, businesses can take advantage of American Express ‘s support for nationwide social media marketing. American Express is taking huge steps to advertise the day and get people to buy from small businesses.