How Long Should Explainer Videos Be On Social Media?
It’s now unlikely to open a big social media website without seeing a video post. Short promotional videos on Instagram, fast trailers on Twitter, and long live streams on Facebook are all examples of content. Video clips cover a wide variety of subjects and are seen by a large number of people throughout the world.
Many advertisement videos should not be any longer than two minutes. If you can, keep your first outreach sales video under 60 seconds. However, the length of any given video is entirely dependent on the use case, channel, sector, and position in the product development funnel.
The Suggested Length For Videos On Social Media
There are no clear guidelines here, and we all know the rules are supposed to be broken every now and then. As more videos are released, you’ll find yourself up against a lot of competition. If you’re new to video promotion, these guidelines are a great place to start.
-
YouTube
Given that the platform is primarily made up of videos, it’s fair to assume that the duration would differ depending on the audience’s preferences. Each video will last up to 12 hours, which is the highest of any platform. Longer videos, with a minimum of 10 minutes, have become more common in recent months, presumably because that is when producers can insert advertisements.
-
Facebook
You can choose from a variety of video formats on Facebook. Facebook live cast, for example, can last up to 8 hours. According to Facebook, if a video is 15 seconds long, the majority of users can watch it to the end.
-
Instagram
Story videos are available on both Facebook and Instagram. Instagram Stories and Reels have a 15-second limit, while feed videos have a 60-second limit and IGTV videos have a 60-minute limit. Instagram feed videos are suggested at 26 seconds. While story videos can be strung together, the first few seconds are critical to ensuring that the video is watched all the way through.
-
Twitter
The maximum length of a video on Twitter is 140 seconds, but they suggest that videos be 15 seconds or less. Tweets with video received 10 times more engagement than those without video, according to Twitter’s internal data.
-
LinkedIn
The overall limit for LinkedIn videos is 10 minutes, but the network advises that the best length is determined by your target. According to LinkedIn, a video under 30 seconds has a 200% increase in completion rates for brand recognition and attention.
-
Pinterest
Pinterest videos are still in their infancy, with a maximum length of 15 minutes. The network suggests that you keep the videos between 4 and 15 seconds long for Pins and 6 to 15 seconds long for advertisements. Pinterest Stories have a time limit of 60 seconds.
-
Snapchat
Although the maximum video length for advertising on Snapchat is 3 minutes, the platform suggests keeping it between 3 and 5 seconds long, with the call to action in the first three seconds.
