How To Choose A Social Media Marketing Company?
The company has taken the decision – you’re going to invest in the involvement of the social media agency. Maybe because you don’t have the resources to develop the presence of social media in-house. You may need the social media expertise that an external social media agency can bring to you in order to feel confident that you will achieve business results. Or maybe you’ve determined that this route is the lowest cost option for water testing and how social media can contribute to your business.
Whatever your reasons for doing so, you now need to choose which social media agency to engage. So how are you supposed to decide?
Here is some question you may ask yourself first before making a decision to hire a social media marketing company:
- Is their presence on social media impressive?
Those of you who’ve had much exposure to internet marketing will no doubt have been approached countless times by SEO agencies, claiming they can get your business to page 1 of key Google search result pages. The same logic applies to your choice of a social media agency.
You need to check how Google ranks the SEO agency’s own website. After all, if they can’t get great results on their own website, then what is the prospect that they’re going to be able to get great results?
The Agency should have a large audience on social media, generate a lot of interaction from a dedicated fan base, and have people share content on the site and recommend the agency itself to social media every few minutes, 365 days a year.
- Does the agency serve your niche?
The second deciding factor is whether the Agency has a specialized focus or a track record of working with companies like yours? The challenges of working for a small business are completely different from those of working for a major brand, for example. How you attract candidates differ from how you generate client leads on social media; and they are both different from using social media as a customer service tool.
You need to engage the services of a social media agency that is experienced in serving your type of business in order to achieve the kind of results you want to achieve on social media. Otherwise, the Agency will learn again how to get results at your expense.
- Does the Social Media Agency have beliefs in their abilities?
The social media agency should be willing to live or die on the basis of the results it produces. Look for agencies that offer a rolling monthly contract-where you can go without a penalty every month. A business offering these terms is more likely to have confidence in their ability to deliver-and reduces your risk in working with them in the first place.
Check with them for their average client duration right now. If clients typically have been working with the business for years-when they have the opportunity to leave every month-then that tells you a lot about the client satisfaction that the agency delivers. If clients stay for months, that’s a cause for concern.