How To Know When To Consider Bringing On A Marketing Agency?
Marketing your small business is key to your success; most people agree with this idea. Of course, it’s better said than done sometimes. Many entrepreneurs don’t come from a marketing context and your experience is unlikely to be relevant, even if you have it. Trying to handle the ads on your own is very rarely an idea that will lead to major future profits.
Given the change to taking home marketing, there are still plenty of times when investing in a marketing firm for your company makes sense. Indeed a digital marketing agency can add value to your company. The challenge is to decide whether a digital marketing company makes sense for your business and whether an organization can benefit. If you’re not sure when it makes sense, here are some of the best signs that it might be time to get some outside assistance.
- Out of Date Perception of Marketing – If you still rely on old school outbound marketing forms for your business, you need to update your views. The truth is, marketing has changed considerably in the past few years and knowledge you have studied before in business or marketing courses is probably no longer important. What do you know if they leave you behind? If you’re only sending out newspaper press releases, avoiding social media and wasting half of your budget on radio ads, you need support. In a recent survey, rather than advertising, 80 percent of business decision-makers prefer getting brand knowledge from an article collection. Inbound marketing obviously results in far higher ROIs, so it certainly worth looking into the move.
- Unhappy with Digital Outcome – You don’t have to love marketing to accept its meaning. Consider the number of emails, ads, social media posts and phone calls you see each day, but never click on them. The most important justification for getting in a marketing firm is that you want results. 44 per cent of companies have a recorded inbound marketing plan, according to Content Marketing Institute.
- Low Budget for Marketing – The strongest solution to handling the company’s ads is not necessarily putting in a committed person to do it. It quickly gets costly to employ an internal marketing employee. Even a modest wage and benefits will cost much more than you’d be paying an organization, leaving little left over for paid promotions and other additions. And that’s only one guy, which means that if you do, you’d have to find someone who can manage the strategy, content creation, design, social networking and website growth. Your company may be from only a few professional employees, out of $200,000. When you add in a standard start up time of three months, you are looking at a big investment without an established track record.
- Your company sales team does not bring in good leads – Sales and marketing share a symbiotic partnership, each wanting the other to thrive and prosper. The steady introduction of new Leads into the pipeline is the basis for a strong sales team and a benefit for which you would be satisfied. If the sales team has poor or no leads at all to deal with, then the point of getting a sales team is not perfect. You should place that kind of frustration squarely on your marketing. A trained professional marketing firm will fill the sales funnel with enough trained marketing leads to make everybody satisfied, and the sales team will take over.
There are instances when building your own team in-house is better. But if you can’t do that, marketing companies will bring real experience to your company and add value.