In 2021 What Is B2B SEO?
In 2021, B2B SEO will be different than it is today. The landscape has changed dramatically in the last few years and it’s not slowing down anytime soon. To stay ahead of the curve for your business, you need to know what SEO tactics are coming up next so that you can position yourself well on search engines now. This article will talk about how some of these changes might affect businesses trying to rank higher on Google by providing insights from industry experts as well as personal experiences with changes happening right now.
The first change is more websites being indexed in crawlers like Googlebot and Bingbots. In 2015, there were over one billion sites crawled per day—that number doubled in 2016. Google has also announced that in 2018 they will be indexing over two billion pages per day.
The second change is the increased importance of mobile optimization and its impact on your SEO strategy. A lot of content being created today is considered “mobile first” or for small screens, which means it’s shorter than what people are accustomed to reading on a traditional desktop monitor. This trend plays into how searchers want information now—quick, concise, and at their fingertips wherever they are. To stay competitive with this new way of accessing content seekers need more responsive sites optimized for search engine ranking purposes as well as having keywords placed strategically within these smaller blocks of text so that an algorithm can find them without difficulty when scanning through texts online.
The third change is a move to more conversational tactics. It’s been predicted that by 2021, many of the top search results will be posts from influencers and experts rather than news sites like The New York Times or CNN. This may not seem like much but it does have an impact on SEO because you want your content to rank high for people who are looking at these types of queries in Google—and they’re already starting to happen with platforms such as Quora dominating user searches while traditional media sources fall lower down the page. These changes are important when creating B-to-B SEO strategies so make sure you keep this trend in mind during your next blog post or campaign!
In closing, there has been lots of talk this year about SEO and what changes are to come in the next few years. These three trends would be good to keep an eye on when developing your strategy for 2021: more websites being crawled, a focus on mobile optimization, and increased conversational tactics.
In 2021, the search engine rankings of B2B companies are going to be more important than ever. With so many customers looking for information online and having a hard time finding what they need, it’s critical that your website ranks highly in Google searches. That means you have to invest in SEO now if you want to succeed tomorrow. If this sounds like an area where we can help you out, don’t hesitate to contact us!