Clients rely on us to create a memorable messaging while boosting sales success. See examples below of how we make this happen.
Infographic Marketing
Improve SEO, media exposure, and social media engagement with digital marketing infographic creation & promotion.
TRUSTED BY 100+ FORTUNE 500 COMPANIES
Infographic Marketing
Infographics and infographic marketing itself is not new. We should know, given we started originally are purely an infographic company 11+ years ago. Despite all this time, infographic marketing is still an incredibly powerful tool. The trick is knowing how to connect all the pieces together to make for a successful outcome. You can probably find about 100,000 people to build an infographic. What's not so simple to find is a company who knows that marketing infographics is not just about the infographic itself.
Rather, it's about understanding the landscape, your target customer, your competition, what keywords you want to rank for, where you want to get media placement in, and dozens of other considerations. All of this before even mocking up a first pass at a design. A proper content marketing strategy needs to be in place, which is THEN armed with captivating infographics, followed lastly by implementing on an infographic marketing campaign that will drive the marketing results you need.
Our Infographic Marketing Can Help You
Improve SEO Rankings
Video is proven to help boost SEO rankings for pages due to increased time on page, lower bounce rates, and other positive factors influencing Google’s algorithm
Increase Social Ads Performance
Break that long vertical infographic up into multiple micro visual pieces of content, and use each one in a different ad variation on LinkedIn, Facebook, Instagram, etc and watch your CTRs and overall ad performance jump.
Simplify a Complex Story
Infographics can take complex details of a company, product or process and bring them to life in a visual manner that will educate your target viewer like few other forms of content can
Improve Social Media Engagement
Want to increase engagement on your social media channels? Put out captivating visual content that they will be likely to actually read, learn from, and be interested in engaging with your brand and other like-minded followers of your brand.
65%
Infographics have had the biggest increase in usage among B2B marketers in the last four years -- now at 65%.
Content Marketing Institute
Infographic Marketing
As an infographic marketing company (among many other things), we fuse together the power of infographics and marketing strategy to help clients achieve their goals across the marketing & sales funnels
Our infographic marketing team works with our clients to first understand their goals, and then reverse engineers things backwards from there, ensuring the best strategies are in place, the best infographics to accomplish the goals, and then assist on the marketing implementation front to help the goals get accomplished
Why Infographic Marketing Works
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PERCENT78% of CMOs feel that custom content such as infographics are still the future of content marketing
Demand Metric
0
TIMESInfographics are liked and shared on social media 3x more than other any other type of content.
NN Group
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PERCENTInfographics can increase web traffic by 12%
Demand Gen Report
0
PERCENT42% of marketers reported that infographics and other original graphics got the most engagement, higher than any other form of visual content.
Venngage
Case Studies
Inside the crisis
2018-01-09
The anatomy of a great shipping program
infographic
The anatomy of a great shipping program
infographic
The anatomy of a great shipping program
infographic
The anatomy of a great shipping program
2018-01-09
The ROI of an MBA
2018-01-09
The who’s who
2018-01-09
Infographic Marketing: Our Process
Our proven, repeatable 4-step Infographic Marketing Process will create game-changing infographics to help you accomplish your goals.
Phase 1: Infographic Marketing Strategy
As with any successful marketing campaign, we’re first doing our research to best understand your marketing goals as a company, your target customer/viewer, the industry itself, your competition, keywords you want to be ranking for, media outlets you want to show up in. Knowing all of this, we’ll craft the perfect strategy to get you to these goals, utilizing the power of infographic marketing.
Phase 2: Infographic Creation
Having dived deep into understanding the goals and customer and industry, and how the marketing strategy dots connect, we’ll task our world class creative production team will building impactful infographics to arm your content marketing efforts with the highest quality content you can get. We handle the beginning to end of building infographics, from research to copy, concept, editing, design, A to Z.
Phase 3: Infographic Optimizing
Once the infographics are created, there’s a lot more work to do. We’ll break the infographics up into various micro visuals to share on social media, all optimized to the sizing specs for each social media platform. We’ll optimize the page the infographics will be living on your website to ensure maximum SEO benefits. Formatting for email campaigns, print versions, anything needed to help the campaign be successful.
Phase 4: Infographic Marketing Implementation
Having built a deep understanding of the client goals, the target customer, industry and competitive landscape, followed by a strategy creation and building of powerful infographics, IGW is ready to deploy and help you go achieve your goals. Outreach for media placement? Linkbuilding for SEO? Deployment of pieces of infographics across ad sets on Linkedin & Facebook? We’re here to help implement on the marketing side any way we can assist.
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Contact us
Infographic World Inc.
369 Lexington Avenue Suite 3110
New York, NY 10017
Phone Number
1.800.621.6210
