Interactive Infographics & Interactive Content Services

Interactive infographics are the go-to when it comes to interactive content marketing.  Some of the most shared and successful content online are created in interactive infographic format.  Interactive infographics allow for a level of story-telling like no other form because of the simple fact that you can create ANYTHING you want.  Given it’s simply a matter of thinking of it, designing it, and coding it, you are only limited by imagination.  Whether it’s clickable maps, parallax scrolling pages where the visuals and story animate to life, or anything you can dream, interactive infographics are an incredibly powerful tool in your content marketing arsenal.

While technically overlapping with interactive infographics from a broad level, we felt it made sense to separately speak about the utilization of interactive content to be interactive sales tools.  We’ve help our clients be incredibly successful leveraging interactive sales tools to close more deals.  We’ve found it to be especially successful in B2B enterprise sales environments where it’s large ticket sales.  We have some of the largest enterprise software companies in the world coming to us to build them interactive sales tools to arm their sales team with, for EVERY product they have and new ones they’re launching.  Time and time again, they come back to us to build new ones as new products come out, as they’re finding that their sales team can make large sales more effectively when walking prospective customers through the product via interactive sales tools (which we deem interactive infographics)

Want to create content that will be incredibly shareable?  Look no further than quizzes.  According to LeadQuizzes, the average quiz has a 33.6& lead capture rate.  Those numbers are staggering, and we’ve seen equal levels of success when deployed properly.  They have a competitive/psychological effect when used on social media, as everyone wants to perform better than their friends, and people end up tagging friends of theirs onto the quiz itself, causing them to take it and then tag other friends as well.  When thought out as strategically as possible, simple quizzes can create seemingly never-ending path of sharing on social media channels, leading to a ton of brand exposure and referral traffic.  When the content is created properly, they also can act as powerful lead generation tools, as you can seamlessly work in a CTA (call-to-action) at the very end.

Ebooks and whitepapers are great ways to establish your thought leadership.  Sprinkle in interactivity into both content types and you have a recipe for engagement levels through the roof and an influx of leads to the top of your funnel.

Playing off the power of video, there are simple interactive elements you can build in that will lead to higher user engagement and overall success of the video itself.  Using clickable elements such as hotspots can steer people to where you want them to go or show them more information, causing the viewer to be more engaged with your content and you brand as a whole.  And given the skyrocketing trends of video consumption, finding ways to capitalize on the influx of video viewership will be an added tool to drive lead generation.

Something as simple as a calculator can open the door to lead generation and user engagement like you could not imagine.  Create a simple user experience on a topic that your audience finds valuable, and you can bring true value to your prospects and find simple ways for lead capture and click through.  Companies have seen as high as 50% or more for click through when using calculators.

This tool is often more about gathering intel without turning your viewers/users off.  Done in a simple manner, not asking too many questions, utilizing polls & surveys can help you collect key data about to enrich your ideal customer persona profiles.  Armed with this information, you can understand how to better market to them, what kind of content will resonate most with them, and know how to better serve them as your customers.

Within every stage of the buyer’s journey, interactive content can drive higher marketing success metrics.  Neil Patel, who we won’t pretend to not have a marketing crush on, sets out some matching of stage against interactive content type in one of his blog posts.  He summarizes it as:

• Awareness stage:
  • Polls
  • Self-assessments
  • Knowledge tests
• Evaluation stage:
  • Interactive whitepapers
  • Benchmark assessments
  • Persona assessments
• Decision stage:
  • ROI calculators
  • Surveys
  • Galleries
  • Product Pickers

Massive amounts of content are published every day on the internet. Marketers and brands are constantly trying to find ways to capture the short attention spans of consumers while standing out from their competitors. They are quickly learning the most effective way to present content in their marketing strategies is to deliver content that requires active engagement on the participant’s part. This is why interactive content is becoming so popular.

Your audience needs content delivered to them in a way that will stand out from the astronomical amount of information presented to them every day.  Interactive content is proven to pull people in, educate them, and cause them to physically engage with your content and in turn, your company.  The benefits of this increased engagement include increased lead generation, linkbuilding for SEO, and more website traffic.

Consumers crave experiences. Instead of reading a lengthy blog post, they’d much rather spend their time interacting with a piece of interactive content. For brands, this presents a valuable opportunity to create a lasting connection with their audiences. The more time consumers spend engaged in a brand’s content, the deeper the relationship becomes. The deeper the relationship, the higher the likelihood of them becoming a loyal customer.

Interactive content gives consumers the ability to experience something on a personal level in real time. Useful interactive content has the ability to persuade and energize while providing valuable content that moves the user through the buyer’s journey. Customers want immediate answers and results, and this is what makes interactive content so appealing and powerful.

We live in a data-driven society, and this is why interactive content really shines. Just as much as customers want to be engaged and entertained, most companies desire to get to know their customers better. By using interactive content as a marketing component, businesses can better meet the needs of their customers. As viewers interact and respond to the content, marketers gain valuable information about what consumers are looking for and how to improve their marketing strategies. The information is also used to guide marketers in knowing how to steer customers down a specific path in the future to successfully turn them into buyers.

The versatility of interactive content allows an element of interactivity to be layered in wherever content is being delivered. For example, if a company is promoting an event, pre-event surveys can be sent out to generate buzz. Post event, a simple thank you sent out to all those who attended is a great way for a business to interact with consumers on a personal level. Through surveys, interactive videos, and personality tests, companies can gather a great deal of valuable information. Every opportunity to engage with a customer is an opportunity to build trust and increase brand or product recognition.

Before making a purchase, many consumers turn to the internet to educate themselves on a particular brand, product, or service. The information they find often guides their buying decision. Delivering quality content that both engages and informs is possible when you leverage interactive content in the form of infographics, interactive videos or interactive white papers.

Common Questions About Interactive Infographic:

• What are interactive infographics?

  • Infographics that allow the user to interact with the content, typically by clicking or hovering over different elements to reveal more information or animations.

• How do you make an interactive infographic?

  • Interactive infographics are typically created using specialized software or programming languages such as HTML5, JavaScript, and CSS. Professional interactive infographic designers may use a combination of design tools and coding languages to create an engaging and interactive experience.

• What is the difference between static and interactive infographics?

  • Static infographics are simply images or graphics that display information, while interactive infographics allow the user to engage with the content by clicking or hovering over different elements to reveal more information or animations.

• Which tool allows you to generate interactive infographics?

  • There are many tools and software programs that allow you to generate interactive infographics, including Adobe Animate, Tableau, and Infogram.

• What is the advantage of interactive infographic?

  • Interactive infographics can provide a more engaging and memorable experience for the user, as they allow the user to interact with the content and explore different elements of the design.

• Can you create interactive infographics in Canva?

  • Canva does offer some limited interactivity options, but it may not be the best tool for creating complex or highly interactive infographics.

• How do you make content interactive?

  • Content can be made interactive by using multimedia elements such as images, videos, animations, and interactive elements such as buttons, sliders, and pop-up windows.

• How interactive infographics differs from other types of infographics?

  • Interactive infographics allow the user to interact with the content, while other types of infographics are static and simply display information.

• What is the most effective kind of infographic?

  • The most effective kind of infographic depends on the specific message and audience, but generally, infographics that are visually appealing, easy to understand, and provide a clear and concise message are the most effective.

• Which is more interactive infographic or data visualization?

  • Both interactive infographics and data visualizations can be engaging and effective, but interactive infographics typically provide more opportunities for the user to explore and engage with the content.

• What are the 5 types of infographics?

  • Statistical infographics
  • Informational infographics
  • Timeline infographics
  • Process infographics
  • Geographic infographics

• What is the benefit of interactive design?

  • Interactive design can provide a more engaging and memorable experience for the user, as they can explore different elements of the design and interact with the content in meaningful ways.

• What is the benefit of interactive content?

  • Interactive content can help to increase engagement and retention, as it encourages the user to interact with the content and explore different elements of the design.

• Why is interactive content better?

  • Interactive content is better because it can provide a more engaging and memorable experience for the user, which can lead to increased engagement, retention, and brand awareness.