Clients rely on us to create a memorable messaging while boosting sales success. See examples below of how we make this happen.
Your audience craves content that fits their needs. Instead of having your message written in plain text, consider using interactive content as the means to conveying your message. So, what is interactive content?
Interactive content such as interactive infographics, quizzes, calculators, polls & surveys combine clickable content with animation, allowing your users to discover information at their own pace. With interactive animated infographics, you get far greater engagement than static content. Linking to outside sources also increases interaction and usefulness of your interactive graphics and interactive content examples.
At Infographic World, our experts provide captivating interactive content services that engage your audience, take them on a journey, and lead them to your desired outcome & action items.
Interactive sales tools take things to the next level and help your sales team close more deals
Interactive content like quizzes, calculators, polls & surveys are the most shared forms of content out there, creating amazing ways to drive more exposure, social media shares, & links for SEO.
Powerpoint puts people to sleep. Interactive presentations wow and captivate your audience.
Educate, train and onboard employees using interactive content they ACTUALLY will engage with, understand and retain.
As an interactive design agency (among many other things), we fuse together the power of interactive content and marketing strategy to help clients achieve their goals across the marketing & sales funnels
Our interactive content marketing team works with our clients to first understand their goals, and then reverse engineers things backwards from there, ensuring the best strategies are in place, the best interactive content to accomplish the goals, and then assist on the marketing implementation front to help the goals get accomplished
Clients rely on us to create a memorable messaging while boosting sales success. See examples below of how we make this happen.
Our proven, repeatable 4-step Explainer Video Production Process will create game-changing explainer videos to help you accomplish your goals without destroying your marketing & communications budget
Following the completion of a form we send over and receiving of background materials, we conduct interview phone calls to help us understand the target viewer, the client, and the end goals, allowing our professional interactive content team to understand what kind of interactive content would most effectively accomplish those goals.
Understanding the brand guidelines, the viewer of the interactive content, the best type of interactive content to accomplish the goals, and the topic, we will devise a game-plan to present to the client . In this plan will be the exact copy we plan to use, the kind of interactive content, and a mock-up of how the interactive content would flow from a user experience perspective.
Once the game-plan is signed off on, we will fully design all of the creative assets for the interactive content itself. It will include the entire user experience path, showing what happens when they click on various areas, the menu/navigation elements, and all of the information that will be presented to the viewer of the interactive content.
The final phase of building amazing interactive content is to take all of the creative assets, hand it to one of our world class software developers, and have them bring the content to life in the most engaging interactive form possible. Our interactive content team is phenomenal at building interactive content that will captivate the viewer, educate, and accomplish your goals as our client.
Within every stage of the buyer’s journey, interactive content can drive higher marketing success metrics. Neil Patel, who we won’t pretend to not have a marketing crush on, sets out some matching of stage against interactive content type in one of his blog posts. He summarizes it as:
Massive amounts of content are published every day on the internet. Marketers and brands are constantly trying to find ways to capture the short attention spans of consumers while standing out from their competitors. They are quickly learning the most effective way to present content in their marketing strategies is to deliver content that requires active engagement on the participant’s part. This is why interactive content is becoming so popular.
Before making a purchase, many consumers turn to the internet to educate themselves on a particular brand, product, or service. The information they find often guides their buying decision. Delivering quality content that both engages and informs is possible when you leverage interactive content in the form of infographics, interactive videos or interactive white papers.
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Infographic World Inc.
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