Clients rely on us to create a memorable messaging while boosting sales success. See examples below of how we make this happen.
Your audience craves content that fits their needs. Instead of having your message written in plain text, consider using interactive content as the means to conveying your message. So, what is interactive content?
Interactive content such as interactive infographics, quizzes, calculators, polls & surveys combine clickable content with animation, allowing your users to discover information at their own pace. With interactive animated infographics, you get far greater engagement than static content. Linking to outside sources also increases interaction and usefulness of your interactive graphics and interactive content examples.
At Infographic World, our experts provide captivating interactive content services that engage your audience, take them on a journey, and lead them to your desired outcome & action items.
As an interactive design agency (among many other things), we fuse together the power of interactive content and marketing strategy to help clients achieve their goals across the marketing & sales funnels
Our interactive content marketing team works with our clients to first understand their goals, and then reverse engineers things backwards from there, ensuring the best strategies are in place, the best interactive content to accomplish the goals, and then assist on the marketing implementation front to help the goals get accomplished
Our proven, repeatable 4-step Explainer Video Production Process will create game-changing explainer videos to help you accomplish your goals without destroying your marketing & communications budget
Following the completion of a form we send over and receiving of background materials, we conduct interview phone calls to help us understand the target viewer, the client, and the end goals, allowing our professional interactive content team to understand what kind of interactive content would most effectively accomplish those goals.
Understanding the brand guidelines, the viewer of the interactive content, the best type of interactive content to accomplish the goals, and the topic, we will devise a game-plan to present to the client . In this plan will be the exact copy we plan to use, the kind of interactive content, and a mock-up of how the interactive content would flow from a user experience perspective.
Once the game-plan is signed off on, we will fully design all of the creative assets for the interactive content itself. It will include the entire user experience path, showing what happens when they click on various areas, the menu/navigation elements, and all of the information that will be presented to the viewer of the interactive content.
The final phase of building amazing interactive content is to take all of the creative assets, hand it to one of our world class software developers, and have them bring the content to life in the most engaging interactive form possible. Our interactive content team is phenomenal at building interactive content that will captivate the viewer, educate, and accomplish your goals as our client.
Interactive infographics are the go-to when it comes to interactive content marketing. Some of the most shared and successful content online are created in interactive infographic format. Interactive infographics allow for a level of story-telling like no other form because of the simple fact that you can create ANYTHING you want. Given it’s simply a matter of thinking of it, designing it, and coding it, you are only limited by imagination. Whether it’s clickable maps, parallax scrolling pages where the visuals and story animate to life, or anything you can dream, interactive infographics are an incredibly powerful tool in your content marketing arsenal.
While technically overlapping with interactive infographics from a broad level, we felt it made sense to separately speak about the utilization of interactive content to be interactive sales tools. We’ve help our clients be incredibly successful leveraging interactive sales tools to close more deals. We’ve found it to be especially successful in B2B enterprise sales environments where it’s large ticket sales. We have some of the largest enterprise software companies in the world coming to us to build them interactive sales tools to arm their sales team with, for EVERY product they have and new ones they’re launching. Time and time again, they come back to us to build new ones as new products come out, as they’re finding that their sales team can make large sales more effectively when walking prospective customers through the product via interactive sales tools (which we deem interactive infographics)
Want to create content that will be incredibly shareable? Look no further than quizzes. According to LeadQuizzes, the average quiz has a 33.6& lead capture rate. Those numbers are staggering, and we’ve seen equal levels of success when deployed properly. They have a competitive/psychological effect when used on social media, as everyone wants to perform better than their friends, and people end up tagging friends of theirs onto the quiz itself, causing them to take it and then tag other friends as well. When thought out as strategically as possible, simple quizzes can create seemingly never-ending path of sharing on social media channels, leading to a ton of brand exposure and referral traffic. When the content is created properly, they also can act as powerful lead generation tools, as you can seamlessly work in a CTA (call-to-action) at the very end.
Ebooks and whitepapers are great ways to establish your thought leadership. Sprinkle in interactivity into both content types and you have a recipe for engagement levels through the roof and an influx of leads to the top of your funnel.
Playing off the power of video, there are simple interactive elements you can build in that will lead to higher user engagement and overall success of the video itself. Using clickable elements such as hotspots can steer people to where you want them to go or show them more information, causing the viewer to be more engaged with your content and you brand as a whole. And given the skyrocketing trends of video consumption, finding ways to capitalize on the influx of video viewership will be an added tool to drive lead generation.
Something as simple as a calculator can open the door to lead generation and user engagement like you could not imagine. Create a simple user experience on a topic that your audience finds valuable, and you can bring true value to your prospects and find simple ways for lead capture and click through. Companies have seen as high as 50% or more for click through when using calculators.
This tool is often more about gathering intel without turning your viewers/users off. Done in a simple manner, not asking too many questions, utilizing polls & surveys can help you collect key data about to enrich your ideal customer persona profiles. Armed with this information, you can understand how to better market to them, what kind of content will resonate most with them, and know how to better serve them as your customers.
Within every stage of the buyer’s journey, interactive content can drive higher marketing success metrics. Neil Patel, who we won’t pretend to not have a marketing crush on, sets out some matching of stage against interactive content type in one of his blog posts. He summarizes it as:
Massive amounts of content are published every day on the internet. Marketers and brands are constantly trying to find ways to capture the short attention spans of consumers while standing out from their competitors. They are quickly learning the most effective way to present content in their marketing strategies is to deliver content that requires active engagement on the participant’s part. This is why interactive content is becoming so popular.
Your audience needs content delivered to them in a way that will stand out from the astronomical amount of information presented to them every day. Interactive content is proven to pull people in, educate them, and cause them to physically engage with your content and in turn, your company. The benefits of this increased engagement include increased lead generation, linkbuilding for SEO, and more website traffic.
Consumers crave experiences. Instead of reading a lengthy blog post, they’d much rather spend their time interacting with a piece of interactive content. For brands, this presents a valuable opportunity to create a lasting connection with their audiences. The more time consumers spend engaged in a brand’s content, the deeper the relationship becomes. The deeper the relationship, the higher the likelihood of them becoming a loyal customer.
Interactive content gives consumers the ability to experience something on a personal level in real time. Useful interactive content has the ability to persuade and energize while providing valuable content that moves the user through the buyer’s journey. Customers want immediate answers and results, and this is what makes interactive content so appealing and powerful.
We live in a data-driven society, and this is why interactive content really shines. Just as much as customers want to be engaged and entertained, most companies desire to get to know their customers better. By using interactive content as a marketing component, businesses can better meet the needs of their customers. As viewers interact and respond to the content, marketers gain valuable information about what consumers are looking for and how to improve their marketing strategies. The information is also used to guide marketers in knowing how to steer customers down a specific path in the future to successfully turn them into buyers.
The versatility of interactive content allows an element of interactivity to be layered in wherever content is being delivered. For example, if a company is promoting an event, pre-event surveys can be sent out to generate buzz. Post event, a simple thank you sent out to all those who attended is a great way for a business to interact with consumers on a personal level. Through surveys, interactive videos, and personality tests, companies can gather a great deal of valuable information. Every opportunity to engage with a customer is an opportunity to build trust and increase brand or product recognition.
Before making a purchase, many consumers turn to the internet to educate themselves on a particular brand, product, or service. The information they find often guides their buying decision. Delivering quality content that both engages and informs is possible when you leverage interactive content in the form of infographics, interactive videos or interactive white papers.
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