Sushi Sen-nin first opened its doors on 34th Street between Park and Madison in 1997. In an effort to introduce and deliver what was once considered unfamiliar yet high-quality and delicious sushi and sashimi to guests, Chef Matsu has spent many years studying and practicing Japanese culinary art to create an experience for his guests. Together with his team, he has been doing this for almost two decades and continues to present his regular and new guests with only the freshest and most appetizing dishes in a modern Japanese atmosphere.
The authenticity of the sushi served can be seen in the unique variety of daily catch. Simple in presentation, without any gimmicks, but true to the Japanese spirit and the core, Sen-nin allows for a pure and raw appreciation of sushi.
Growing up in the restaurant business back home in Toyokawa, Japan, Chef Matsu discovered his passion and affinity for authentic Japanese cuisine, especially sushi and sashimi, at an early age. Helping his parents run their kitchen while managing to find time to fish and explore first-hand the science of fish anatomy with his three siblings, Matsu came to realize that his love for sushi was not just a fleeting interest. He learned the fundamentals of culinary and pastry art through Chef Kihachi, a renowned Japanese chef specializing in French cuisine.
Literally translated as Large Catch Flags, Tairyo Bata was once used by fishermen all over Japan. Used to identify and represent fishing vessels, these flags contained images of Japanese symbols on the subject of fishing and the ocean. Their handcrafted SEN-NIN flags mean their strong dedication to presenting the freshest and purest form of sushi and sashimi, taking about 15 days to manufacture in a family-owned textile business located in Fukushima Prefecture.
The Tatami is named after the floor mat used in a traditional Japanese style room. They offer two private rooms that can comfortably accommodate up to 6 people each.
The place is so quiet, which is nice to find in the middle of the city, but it could feel uncomfortable for those who are used to the busy streets of New York City. The huge colorful decorations on the wall are pretty to look at. They’ve got those little corners on the side of the restaurant that you can sit in with someone else in complete privacy, so that’s a very cool and unusual look.