Clients rely on us to create a memorable messaging while boosting sales success. See examples below of how we make this happen.
NFT & Web3 Marketing & Consulting
Web3 presents the largest opportunity area for brands in recent memory. Let our NFT consultants guide you on how you can best leverage this exploding industry to scale your company & deepen your customer's brand loyalty.
TRUSTED BY 100+ FORTUNE 500 COMPANIES
World Class NFT Consultants
What happens when you combine together Web3 experts, a world class creative team, killer smart contract & blockchain developers & kickass NFT marketing within an award winning agency? Web3 domination. Our NFT Consulting services will help you not just navigate the space, but dominate it.
Whether you understand them well or not, or whether you think they're crazy or not, NFTs are not going anywhere. At the same time, they present the single largest business opportunity in decades for brands that embrace Web3 and have a proper strategy on how to leverage it. At IGW, we've got you covered. Our owner has been deep within Web3 for years, advised on large projects, invested into thousands of projects, knows every in & out of the market itself and where it's heading. All of this has been packaged together with our world-class creative & dev team to bring a highly unique offering to our clients. The result? NFT marketing & strategy consulting that will bring you into web3 with strength.
Our NFT Services Can Help You
Identify Best Web3 Fit
You can’t launch a Web3 offering just to launch one. Together we’ll identify the best fit & opportunity for your brand.
Build An End-to-End NFT Strategy
After identifying the best fit, we will help craft an end-to-end NFT strategy, from what will be built, how, down through the go-to-market strategy.
Tap Into Major New Revenue Streams
A proper Web3 strategy will unlock major revenue streams that present both an immediate return as well as a perpetual form of revenue, with on-going opportunities to drive more & more.
Create Deeper Relationships With Your Customers
NFTs present a highly unique way for customers to interact with your brand, deepening their loyalty & affinity for it in a manner never seen before.
150x
The number of unique buyers & sellers rose 150x from 2019 to 2021
Vanderbilt University Study
NFT Advisory & Marketing Services For Your Needs
Whether it's strategy, creation, or web3 marketing implementation, IGW is able to act as an extension of your team, allowing you to enter the Web3 space without having to hire an entire internal team to do so.
Deep dive audits, swimming in the analytics, studying the market trends, testing variations, go-to-market strategies, scaling success post launch. These aren't just phrases for us, they are a way of life.
Why A Focus On NFTs Now Makes Sense
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PERCENTNFT dollar volume grew 255% year-over-year in 2020
Vanderbilt University Study
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PERCENTNFT dollar volume grew 62,912% year-over-year in 2021
Vanderbilt University Study
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BILLION DOLLARSThe NFT industry is predicted to register an incremental growth of 147.24 billion between 2022 & 2016.
Technavio
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PERCENT1 in every 10 adult Americans collect NFTs.
Bankless Times
Full-Service NFT Advisory & Marketing: Our Process
Our 4-step Web3 Journey Process will put you in a position to conquer this exploding landscape & jump past your competition.
Phase 1: Web3 Opportunity Audit
We do a deep dive into your business, business model, customers, product, and everything we can get our hands onto, to determine where the opportunities lay for entering the Web3 space. This NFT consult is a first step in us building out an entire success plan for you.
Phase 2: Web3 Entrance Strategy
Having completed the Web3 Opportunity Audit, IGW puts together a detailed strategy on the exactly what should be built, how it can be built, how it will grow the business/revenue, the go-to-market strategy, how to launch and scale beyond launch, and what needs to be done on the analytics side of things to properly track, report, and improve upon everything else.
Phase 3: Web3 Product Creation
Whether personally handling build & creation ourselves, or acting as a hands-on advisor to the people or team building, IGW will be there every step of the way to ensure the highest level creation as possible, from ideas to design to smart contract development, to community building, launch and post launch.
Not to mention the tiny detail of having our world class Creative Design team. Blog content, infographics, video animation, interactive content, micro visuals, whitepapers, reports, you name it, we build it for you so that you are going to market properly explaining everything externally and internally.
Phase 4: Web3 Marketing Implementation
Armed with the proper Web3 Entrance Strategy, and amazing visual content deliverables, everything is set to go bring you the results you need, both leading up to, and after launch. Whatever you need:
- Social Media build & management
- Community Development (a HUGELY important component of Web3)
- Major PR placement
- Full marketing automation ecosystems
- CRM build and improvements
- Deep analytics (Google Analytics, Google Search Console, Google Data Studio, CRO software)
Web3 Information To Know
A quick primer on some core Web3 information to know. We go a lot deeper into every facet of Web3 in separate articles which we'll link to.
What is Web3?
Might as well start basic and work our way from there. Web3, simply put, is the next stage of evolution for the internet & society that is focused on being decentralized and putting more power & access in the hands of individuals, vs the more traditional models that have all power in the hands of big centralized entities (ie: governments, authorities, big businesses). At its core, it centers around digital assets, and being able to operate in a more trustless manner in how you transact, given the power of smart contract technology.
Our focus around Web3 is in how powerful it can be for businesses to tap into. Fundamentally, the biggest benefits of Web3 for companies are:
- Allows for a much deeper connection between customers and companies. A customer owning a digital asset from a company opens up ways to reward and incentivize that has not been seen before, and creates a deeper bond and positive brand association by the consumer.
- On-going revenue opportunities, whether through royalties or purchase incenting in new ways
- Future proofing for companies; whether you believe in Web3 or not, it would be wise to consider the implications of it and how you can be left behind if your company does not at least explore ways to tap into its power.
What Are The Business Use Cases of Web3
If you pay attention to the Web3 space, you will notice more & more large brands entering the space. The ones that have caught our eyes the most are the ones who are doing so in ways that improve existing major business & revenue lines, and simply using Web3 as a way to supplement & improve.
Starbucks is a major example that comes to mind. Their Odyssey program they are piloting as of the writing of this leverages Web3 as a means to greatly improve their Customer Rewards & Loyalty program.
Customer rewards & loyalty is one of the most important areas of consumer facing businesses, & Starbucks not only knows this, but understands that Web3’s ability to deepen relationships between consumer & company unlocks infinite potential.
Starbucks has created a user experience that gets people to learn more about the company, how the business works, where the coffee comes from, AND seamlessly encourages additional buying, in which customers are rewarded with digital assets that will unlock exclusive experiences for only the holders of the assets. These assets then have a secondary market where they can be bought & sold, which now gives the customer the ability to not only access exclusive experiences, but be able to sell their asset for money, which flips the ownership model/script on its head vs traditional means.
Other major business use cases are:
- Ticketing & all things venue related. An NFT that acts as your ticket into a venue, and once inside, only the holders of these NFTs can get exclusive access to particular experiences inside, or discounts on buying in-stadium/in-venue. If something memorable happens at the event or game, exclusive commemorative digital assets could be sent to only holders of the NFTs.
- A huge recent development on this front came from none other than Ticketmaster themselves, who on March 27th 2023 announced a roll-out a token-gated ticketing experiences, launched initially through the band Avenged Sevenfold, who gave holders of their NFTs exclusive pre-sale access for their concerts, and opening the door for the band to create deeper connections with their ‘super fans.’
- This paves the path for all bands, entertainers, sports teams, athletes, you name it, to build out personalized experiences for their fans to form deeper relationships and create more efficient ticketing experiences, while also combating the long-standing huge problems in ticketing of both price scalping and forgery/unsavory actors. Blockchain allows for solutions on both fronts, something Ticketmaster clearly saw and will help usher in for the space.
- Authentication layer: many industries in society are rife with fraud, on both the buying and selling side. Think of sports cards, ticketing (as mentioned in the above bullet point), bags, or almost any product in the world, and there will be countless examples of both buyers and sellers being harmed due to counterfeit and fraud in general. Blockchain & smart contracts in general act as guaranteed verifiable proof of ownership, which is something that is increasingly getting meshed together with pairings of the physical items.
How To Launch a Web3 Company
Whether it’s building a new Web3 business from scratch, or rolling out a Web3 related product or offering from your existing business, there are a near infinite ways to do so. The trickiest part is simply understanding what Web3 allows for, which when combined with the knowledge of what you’re looking to do for your customers (what problems you’re trying to solve, what ways you’re trying to improve their life, etc.), can present incredible opportunities to build within Web3.
We would naturally recommend you either having someone internally or working with someone externally from a Web3 Advisory capacity, so that you understand not just all of the possibilities, but equally so understanding all of the possible challenges and pitfalls, which there is not shortage of.
IGW can be that NFT Advisory layer for your company, coming in and understanding your end-customer, your business, and seeing if there are ways to tap into Web3 to scale your revenue while providing an enhanced customer experience for your consumers.
Is Web3 The Future?
While we don’t have a magic crystal ball to guarantee so, we are IGW very much believe this to be the case. Web3 has all of the makings of a logical next stage of evolution for society, given it’s already existing rapid acceleration of becoming more and more digital, and the younger generations having more & more of their life and identity centered around digital. Given these factors, it makes sense that an industry that facilitates more trust of commerce & transaction and more transparency, while tapping into digital focused experiences is one that will be our future.
At the same time, we don’t believe in extremes. All physical experiences will not disappear. We will not be living 100% in a metaverse or digital world. The digital side of things will simply bring major enhancements to the physical experience, meshing the two together in a way that brings value to the end customer, while at the same time bringing major revenue upside to the company.
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Commonly Asked Questions About Web3:
Q: Where can I try Web3 as an investor?
A: You can try Web3 on various blockchain-based decentralized applications (dApps) or platforms, such as Uniswap, OpenSea, Rarible, and more.
If you’re looking simply to buy and sell NFTs, you’ll first want to acquire the main currency used to trade, Ethereum, which can be bought on Coinbase and Binance, as 2 major options. Once acquired, you will also need a Metamask wallet, which is a Chrome extension that is your digital wallet to store the currencies and NFTs. There is a more detailed post that will walk you through security, which is a huge factor in web3.
Armed with your digital wallet and currency, you can go to Opensea.io or Blur.io which are the 2 main marketplaces, and browse NFTs to purchase.
Knowing what to buy or sell is it’s own world, other posts. It involves looking into the company, founders, background, understanding what tech are they doing, is it innovative, is there any buzz about it on Twitter and within Discord channels.
Q: Where can I try Web3 as a company?
Entering web3 as a company is one of the best ideas you can have, but also one of the more challenging ones if you don’t have someone guiding you. Web3 is not like Web2, and there are certain ethos web3 companies need to abide by to be accepted into the space and be well thought & spoken of.
Your best bet is to work with an NFT consultant or web3 advisor of some sort if you’re brand new to it. Simply creating an NFT collection and launching it, hoping to make money, will most likely end in failure and lost money & time. You need someone who understands the space, the tech, can learn about your business, help strategize together how to enter the space, have a proper launch plan, and where to go from there.
Q: How do I start learning Web3?
A: To start learning Web3, you can explore online resources like tutorials, courses, blogs, and forums related to blockchain, cryptocurrencies, smart contracts, and decentralized applications.
Q: How do I buy into Web3?
A: You can buy into Web3 by purchasing cryptocurrencies like Ethereum (ETH), which powers many Web3 applications, on crypto exchanges like Coinbase, Binance, Kraken, and more.
Q: How do I get into Web3 without experience?
A: You can get into Web3 without experience by starting with basic concepts and gradually building your knowledge through practical experimentation and learning from online resources and communities.
Q: Does Web3 cost money?
A: Web3 may involve some costs, such as gas fees for transaction processing and buying cryptocurrencies, but it depends on the specific use case and platform you are using.
Q: Can I learn Web3 without coding?
A: Yes, you can learn Web3 without coding by starting with user-friendly platforms or tools that do not require programming skills, such as MetaMask, Remix, or Truffle Suite.
Q: How to get into Web3 without coding?
A: To get into Web3 without coding, you can start by exploring basic concepts, use cases, and platforms, and then gradually experiment with more advanced features or tools with the help of online resources and communities.
Q: What is Web3 for beginners?
A: Web3 for beginners refers to the basics of blockchain technology, cryptocurrencies, smart contracts, and decentralized applications, as well as their potential use cases and benefits.
Q: Is Web3 easy to learn?
A: Web3 can be challenging to learn, especially for beginners, due to its technical complexity, rapidly evolving landscape, and sometimes confusing jargon.
Q: What skills are needed for Web3?
A: The skills needed for Web3 may vary depending on your specific interests and goals, but they may include blockchain development, smart contract programming, decentralized app development, cryptography, economics, and more.
Q: Can anyone learn Web3?
A: Yes, anyone can learn Web3, regardless of their background or experience, as long as they have curiosity, motivation, and a willingness to learn and experiment.
Q: What language do I need to learn for Web3?
A: To learn Web3, you may need to learn programming languages like Solidity, JavaScript, Python, or Rust, depending on the platform or tool you are using.
Q: What is the salary of Web3 developer?
A: The salary of a Web3 developer may vary depending on factors such as experience, location, and demand, but it can range from tens of thousands to hundreds of thousands of dollars per year.
Q: Why is Web3 so hard?
A: Web3 is considered hard by some people due to its technical complexity, steep learning curve, and the need to keep up with the constantly evolving ecosystem. However, with persistence, patience, and the right resources and support, anyone can learn and succeed in Web3.
Q: What are some great examples of big brands excelling in web3?
There have been MANY big brands that have entered the space so far, some more intelligently than others. So far the single best implementation we’ve seen has been by Starbucks, through their web3 customer loyalty program called Odyssey. Starbucks approached this not as just creating an NFT collection, but rather understood the power that digital assets and digital ownership can bring, and what that could do for brand loyalty. They are piloting a purely web3 customer rewards/customer loyalty program that is an immersive experience into learning about their brand, where the beans come from, all things Starbucks. Along the way of learning about the brand, and taking certain steps, you are earning digital stamps, which are collectibles that you own and there is a secondary market for buying & selling of the stamps.
By incentivizing people to learn about your brand, and giving them true rewards they can use and want, and have them take ownership of assets, it causes a tighter bond between consumer and brand. Starbucks also naturally baked buying Starbucks items into the experiences, which is added revenue lines being generated along the way too. So far, everything we’re seeing has been flawless by Starbucks, and we’re hopeful that other companies will take a nod from them and look to see how they can up their customer loyalty & rewards game via web3.
What are 10 Benefits of Using Web3 for Customer Loyalty & Rewards Programs?
Here are ten potential benefits of baking Web3 into a company’s customer rewards and loyalty program:
- Enhanced security: Web3 technology is based on blockchain, which provides a high level of security and tamper-proof features that can prevent fraud and protect customer data.
- Increased transparency: The decentralized nature of Web3 can provide greater transparency and accountability in customer rewards and loyalty programs, allowing customers to track their rewards and see how they are earned and redeemed.
- More flexibility: Web3 can allow for more flexibility in the types of rewards and loyalty programs that companies can offer, such as non-fungible tokens (NFTs) or other digital assets that can be redeemed for goods or services.
- Lower costs: Web3 can potentially reduce costs associated with traditional loyalty programs, such as printing and distributing physical reward cards or maintaining a centralized rewards database.
- Improved customer engagement: By offering Web3-based rewards and loyalty programs, companies can potentially increase customer engagement and loyalty, as customers may be more likely to participate and earn rewards that hold real value.
- Better customer targeting: Web3-based loyalty programs can allow for more personalized and targeted rewards based on customer behavior and preferences, which can improve customer satisfaction and loyalty.
- Increased brand awareness: By leveraging Web3 technology, companies can differentiate themselves from competitors and potentially attract new customers who are interested in decentralized, blockchain-based solutions.
- Better data analytics: Web3-based loyalty programs can potentially provide more detailed and accurate data analytics on customer behavior, which can help companies optimize their marketing and sales strategies.
- Scalability: Web3 technology can potentially provide greater scalability for loyalty programs, allowing companies to easily expand and adapt their rewards programs as they grow.
- More innovative solutions: Web3 technology is still relatively new and evolving, which means that companies that integrate it into their rewards and loyalty programs may have more opportunities to innovate and differentiate themselves from competitors.
How can my business enter web3?
- Businesses can use Web3 to create decentralized applications (dApps), tokenize assets and products as non-fungible tokens (NFTs), enhance data privacy and security, and leverage decentralized finance (DeFi) services.
Can web3 be operated by corporations?
- Yes, Web 3.0 can be operated by corporations; however, the core idea of Web3 is decentralization, which means shifting away from centralized control by a single entity or organization.
What makes a company web3?
- A company can be considered Web3 if it utilizes decentralized technologies like blockchain, smart contracts, and dApps, promotes data ownership and privacy, and fosters collaboration through decentralized governance.
What companies are getting into web3?
- Companies like ConsenSys, Chainlink, Filecoin, and Polkadot are some of the prominent players in the Web3 space, while traditional tech giants like IBM, Microsoft, and Google are also exploring Web3 technologies.
- Source: https://builtin.com/blockchain/web-3-companies
How do I implement web3 on my website?
- To implement Web3 on your website, you can start by integrating blockchain-based authentication, utilizing decentralized storage solutions, and incorporating smart contracts and dApps to provide decentralized services.
- Source: https://www.freecodecamp.org/news/web3-introduction/
How can web3 help small businesses?
- Web3 can help small businesses by enabling secure and transparent transactions, reducing intermediaries and fees, improving data privacy and security, and providing access to decentralized financial services.
- Source: https://www.business.com/articles/blockchain-for-small-business/
How do I get funding for a web3 startup?
- To get funding for a Web3 startup, consider approaching venture capital firms specializing in blockchain investments, participating in blockchain accelerator programs, or launching a token sale through an initial coin offering (ICO) or initial DEX offering (IDO).
- Source: https://medium.com/@blockchainangel/raising-capital-for-your-blockchain-startup-5-tips-for-entrepreneurs-60d8ecb49cce
How will companies make money on web3?
- Companies can make money in Web3 by offering decentralized services, creating and selling NFTs, facilitating peer-to-peer transactions, providing decentralized storage and computation resources, and participating in decentralized governance and token economies.
- Source: https://www.entrepreneur.com/article/383392
What are the disadvantages of web3?
- Disadvantages of Web3 include potential regulatory challenges, slow adoption rates, scalability and performance issues, and a steep learning curve for non-technical users.
- Source: https://www.nasdaq.com/articles/what-is-web-3.0-and-what-are-its-implications-2021-03-11
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