This page will be continually updated with major news of big brands and players entering the Web3 space, so that you as a brand can see how other innovators are thinking and stay current on ways that you can integrate Web3 into your business model. If you’re ever interested in exploring entering Web3, feel free to check out our NFT Consulting offering & set up a time chat.
Click on any of the following brands to be taken directly to their spot on the page:
Starbucks New England Patriots Reddit Warner Brothers
News Timeline (most current on top)
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- 10/20/22: Warner Brothers unveils first of its kind Web3 movie experience
10/19/22: Warner Brothers announces their intent to push hard into Web3
- 10/20/22: Warner Brothers unveils first of its kind Web3 movie experience
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- 10/19/22: Reddit‘s NFT Avatar launch brings in 2.5 million new crypto wallets, an absolutely unprecedented event
- The news is especially intriguing because Redditors have been infamously anti-NFT by nature, so the demand for the NFT Avatars surprised even the company itself, with the chatter & sentiment towards NFTs shifting drastically since the launch and integration of NFTs into their karma/points system.
- 10/19/22: Reddit‘s NFT Avatar launch brings in 2.5 million new crypto wallets, an absolutely unprecedented event
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- 9/22/22: New England Patriots partner with Chain.com as their blockchain partner, and in the process acquire their web3 domain (ENS) Patriots.eth for roughly $100,000, and place a $32,000 bid on the ENS domain name of their stadium, GilletteStadium.eth
- The announcement speaks to their focus on building out state of the art Web3 experiences
- Of note in the article announcing this deal was this quote: “Chain will assist Gillette Stadium in weaving compelling, one-of-a-kind experiences into this new world. While Gillette Stadium is already a world-class physical venue, the Chain partnership will bring to light the revolutionary possibilities that exist in merging the physical with the digital to redefine a best-in-class fan experience.”
- Business Use Case: I’ve long identified venues/stadiums as obvious candidates for integration of NFTs, where holding of a given NFT unlocks unique and exclusive in-game benefits at the stadium (ie: chance to go down onto the field before the game, discounts on food or merchandise, meet the players, etc). These kinds of things allow for deeper connections between teams and fans.
- 9/22/22: New England Patriots partner with Chain.com as their blockchain partner, and in the process acquire their web3 domain (ENS) Patriots.eth for roughly $100,000, and place a $32,000 bid on the ENS domain name of their stadium, GilletteStadium.eth
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- 9/12/22: Starbucks unveils details of their big time Web3 Rewards program: https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/
- One of the largest catalysts for Web3 to date, as Customer & Employee Rewards and Loyalty Programs present one of the most powerful ways that NFTs that revolutionize entire industries.
- 9/12/22: Starbucks unveils details of their big time Web3 Rewards program: https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/
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