Medical Animation: APOPO

One of the amazing things about what we do is being exposed to the most interesting kinds of companies out there, doing amazing things for the world.  Companies and causes people know well, and many that are not as well known but are working their way there.  Enter APOPO.  When the first email came in that had the phrase “landmines & tuberculosis detecting rats,” suffice it to say our interest was piqued.  APOPO is an absolutely fascinating NGO that trains rats to be able to detect the presence of landmines in war-stricken areas as well as tuberculosis.  The latter has allowed them to more safely and quickly detect TB in patients, which leads to quicker treatment and less spreading of the disease, ultimately saving an incredible number of lives.

That said, walking into a room and telling people you have rats that will detect TB is not the easiest of stories to tell.  Enter IGW.  We built out various explainer videos for them to help them tell their utterly fascinating story and grow as an organization.  Below is the TB-focused explainer video we built for them.

The APOPO team was incredibly happy with the video and the outcomes it helped them achieve.  They had the below to say, pulled from our Clutch profile:

Check out our medical animation service or contact us directly by filling out this form if you want to discuss ways to discuss infusing video marketing into your strategy.