As a leading visual communication and marketing agency, we’ve been working with clients for a decade on taking data from studies they conduct and finding ways to bring the results to life in a way that can capture the eye and mind. With this background, we decided to up our game and bring the ability to actually fully build out custom studies ourselves, using them as a PR magnet to get major exposure as well as a link-building tool for SEO. The results have been nothing short of astonishing.
In this study, we decided to take a look at a large portion of our own industry; the infographic world (no pun intended, we swear) Partnering with a renowned data scientist, as well as an exclusive partner in the data collection space, we polled 1,000 individuals and 100 businesses, to get perspectives on both the consumer and business level. Armed with some amazing findings, we took the data and turned it into a beautiful infographic report that was easily digested (versus the 50-100 page reports you usually see big companies come out with for their studies).
The last step in the process was tapping into our tried and true infographic marketing prowess to leverage the authoritative content as a means to gain major press for our company. We had the privilege of being featured in Forbes.com as well as the Salesforce blog, among many other locations.
As an online marketer, animated videos serve as some of the most
Infographic World Inc.
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