Sentiment analysis tools allow your brand the opportunity to not just know what customers are saying positively about your brand, but more importantly what negative things are being said. Each one becomes an opportunity to try to retain a customer, or change the narrative by putting out content to change the sentiment.
Social Listening Strategy
Leverage the power of social listening tools to understand consumer sentiment, conversation analysis & one-up your competition like never before
TRUSTED BY 100+ FORTUNE 500 COMPANIES
What Is Social Listening?
Social media listening tools provide companies an unprecedented arrow in their quiver when it comes to overall marketing, sales, and communications strategy. Using the power of artificial intelligence, Natural Language Processing (NLP) & Automatic Sentiment Analysis (ASA), you can gain key insights into how your brand is perceived by the market, what your share of voice is in your space, what content your consumer wants to see, and what to say to them that will cause them to take the action you are seeking.
Social media listening tools provide companies an unprecedented arrow in their quiver when it comes to overall marketing, sales, and communications strategy. Using the power of artificial intelligence, Natural Language Processing (NLP) & Automatic Sentiment Analysis (ASA), you can gain key insights into how your brand is perceived by the market, what your share of voice is in your space, what content your consumer wants to see, and what to say to them that will cause them to take the action you are seeking.
Benefits of Social Listening
Better ROI on Paid Media
You spend a lot of paid media; be armed with the right intel to maximize the ROI on the spend & beat your competition.
Industry Trends
Be the first to identify industry trends & adapt with them, staying ahead of the curve in an ever-evolving digital landscape.
Content Strategy
Knowing what content your customers want, custom tailor your content strategy to their needs.
Identify Influencers
Knowing your target customer, social listening can determine not just who is influencing them, but strategies to influence the influencers.
96%
96% of unhappy customers won't tell you directly, but will tell 15 friends about their disappointment with you. Most of them will post online but not tag you in any way.
Reputation Refinery
Social Listening Strategy
The social listening agency arm of our company is made up of not just powerful tech, but individual analysts who go through every piece of conversation to derive the consumer & industry insights that will make the difference in your marketing plan.
Being armed with the best social listening tools, analysts to deliver you crucial insights, & our world-class visual marketing team, your company is now in a position to have it's ear to the ground, respond to the conversation, and activate the right content & marketing to capitalize on this knowledge.
Social Listening Services
Sentiment Analysis
Content Analysis
Content analysis is understanding what kind of content your customer wants to consume, what content your competition is putting out there that is resonating with your shared audience, and developing a plan to get betters results & engagement.
Demand Sensing
Identify the products, services, tools, training that customers want the most. Instead of guessing or using poor sample sets, make data-driven decisions on what to offer your customer base and how to shift to meet their evolving needs.
Consumer Intelligence
Consumer Intelligence is what brings order to the chaos of data & conversation online. Using the engine of social listening tools + our in-house analyst team, we arm our clients with better intel & decision making to drive ROI.
Social Listening: Our Process
Our proven, repeatable 4-step Social Media Listening Process will create game-changing intel & insights for your brand to better allocate every second of time and every dollar of budget.
Phase 1: Discovery
Our social listening strategy team sit with you & key members of your team to clearly understand the business problems, define the scope and determine the right data sources & platforms to gather data & conversation from.
Phase 2: Data Collection
Armed with the knowledge we learned from your team of subject matter experts, as well as what information could be pulled from things such as your CRM, sales team, and customer service logs, the powerful tech steps in. Artificial intelligence, & Natural Language Processing (NLP) crunches through tens of millions of conversations to pull out only what is most relevant for your goals.
Phase 3: Human Intellect
After we let the tech do its job, now comes the true value-add portion. We deem this part the “Human Intellect” phase because it literally consists of analysts reading through the conversation to verify that what was collected & analyzed is truly pertinent, as well as removing data that is not actually relevant to the goals at hand.
Why does this matter? Because to achieve the highest level of sentiment accuracy, you can’t just rely on tech alone. It’s this double & triple checking methodology that makes sure a human touch is connecting the dots for our clients. The results speak for themselves, as we achieve an over 95% sentiment accuracy, a number not easily achieved by machines on their own.
Phase 4: Marketing Domination
Armed with crucial insights around your industry, customers, sentiment, competition, influencers, etc the last step is to put you in a position to actually do something about it. We deliver to you a fully custom playbook on exactly what kind of content you need to create, what kind of messaging to use in ad campaigns and emails, how to influence the people influencing your customers, what trends you need to be aware of related to your industry, how to combat negative sentiment with your brand, and dozens of other key steps to take dominate the competition.
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Contact us
Infographic World Inc.
369 Lexington Avenue Suite 3110
New York, NY 10017
Phone Number
1.800.621.6210
