visual identity

Visual communication plays an influential role in inbound marketing. Humans are visual creatures. We like to see things before we take someone’s word for it. When we make purchases, we want to know what the product or service does and how it will help us. With visual communication, it becomes possible to show your audienceRead more

There are many marketing terms and phrases that can be confusing, including the term “brand identity.” Vital for any business, your brand identity is important for marketing, communicating with customers, and, ultimately, driving sales. Your visual identity plays a crucial role in the brand identity that you create, making visual marketing a key component ofRead more

Your brand’s visual identity is about so much more than the logo and color scheme on your website. While different businesses have different needs when creating a visual identity, there are a few basics that apply to all brands. Use our guide to discover the basics of visual identity, including how it impacts conversions, howRead more