A tech company should be able to connect with its potential customers online. The approach you take with your digital marketing strategy should include a robust plan to attract customers to your website through search engine optimization. Technical SEO is a big part of this approach.
Technical SEO deals with the construction and interconnectivity of pages on your business website. This includes monitoring and fixing problems that cause site downtime and slow-loading pages. It includes enabling mobile compatibility, improving cross-platform UX and UI, creating redirects as needed, tag management, and more.
Let’s look at some of the big concepts behind technical SEO and how tech companies can leverage these concepts to grow their audience, attract more leads and fine-tune their website to drive revenue.