Top 3 Red Flags For A Full-Service Digital Marketing Agency
When you are looking for a new marketing agency, it is important to do your research. This blog post will walk through the top 3 red flags that should make you think twice about hiring a particular company. If any of these red flags apply to your potential partner, then we recommend moving on and finding another company!
Red Flag #1: The Agency Loves To Pitch You
This red flag is a tricky one because it can be difficult to tell when an agency has ulterior motives. The best way to identify this trait in your potential partner? Ask them how they make money and what their strategy for success is. If they immediately start talking about pitches, then you know that’s not the company for you!
Avoid agencies who love pitching as much as possible since this will oftentimes lead to higher costs than necessary without any other tangible benefits whatsoever.
Red Flag # 2: They Want Long-Term Commitment From You As Well
Many full service digital marketing companies have a reputation of wanting long term commitments from clients so that they are able to provide services at discounted rates.
This may sound like a good idea in theory, but it can be problematic for someone who is looking to find the perfect agency. It’s always better to work with an agency that doesn’t require long term commitments so you are able to leave if your needs change at some point down the line.
Red Flag # 3: There Are No Social Media Profiles To Be Found
We have all been there before–we were considering working with a new company and then we went online just to see what they looked like on social media…and surprise! They don’t exist anywhere! This red flag should make anyone think twice about their potential partner. Stay away from companies without any social presence whatsoever because this will likely lead them being unprepared and unable to offer a full-service.
Other Red Flags:
- They don’t specialize in your industry.
- Pressure to sign an agreement immediately before you have had time to review it.
- The agency doesn’t offer any guarantees or warranties of their work and services offered, meaning if something goes wrong then there is no way for them (or you) to get compensated for the mistake.
- Any mention of long term commitments without easy out clauses? Basically anything that should make someone think twice! Avoid these red flags at all costs because they will lead down a road filled with headaches and frustration…and nobody wants that during this stressful process!
The key here is do your research and ask as many questions about potential partners so you know who you are choosing to work with!