Top 3 Signs It’s Time For A New Pay Per Click Agency
If your pay-per-click agency is generating more problems than traffic, you might want to consider a change. However, before taking that step let’s take a look at three telltale signs it’s time for a new PPC agency and how they can indicate whether or not an agency is still serving your best interests after the contract has been signed. Read this article to learn about these 3 important things you should look out for in your current Pay Per Click Agency.
Pay-per-click advertising is becoming one of the most profitable forms of advertising, offering a high return on investment while also establishing a strong online presence. Many firms choose to hire a seasoned PPC agency to help them maximize their money, which is a wise decision. However, it’s possible that your existing PPC agency isn’t delivering the results you’re looking for. You don’t have to give up on agencies; all you need is a new PPC firm.
Agencies should not make your job more difficult, but rather make it easier. They should give you a tailored experience depending on your company, industry, and requirements. They should do everything they can to maximize the effectiveness and profitability of your adverts.
Let’s take a look at three signs to figure out if you need a new PPC Agency.
Sign #1: There Is No Ad Testing.
Ad testing is one of the most efficient techniques to optimize a campaign. A small tweak in a call to action can have a significant impact on conversion rates. As a result, it’s critical that the agency you’re working with has a regular ad testing methodology in place. Furthermore, your account managers should explain their methods to you and give you outcomes during testing when working with you.
If your pay-per-click agency does not provide this service, request that they do so as quickly as possible, or locate a new PPC firm that will. You don’t want to miss out on more conversions due to a lack of testing by your agency.
Sign #2: They Are Not Focused On The Things That Are Most Important To You.
When you voice your dissatisfaction with your outcomes, they will typically proceed to bombard you with numbers. They highlight the quantity of brand impressions or overall clicks you’ve got. If there is no traffic, impressions and clicks are meaningless. Find out the terms they’re aiming for and whether they’re the ones that are most relevant to your company.
Sign #3: Reports Are Not Sent On A Regular Basis.
You are entitled to a thorough monthly report on your PPC campaign’s performance. There’s something wrong if you’re not getting them as promised and your PPC manager isn’t getting in touch with you to let you know about any issues that are creating the delays or lack of information.
Although the agency may utilize tools or templates to create the reports, you should be able to read and evaluate them as if the information was processed and easy to comprehend by someone with little or no PPC experience. And if you don’t understand something, the agency should be reachable and eager to explain it to you.