Your company needs a MarTech stack that has a large focus on increasing conversions. MailChimp is a great program that works for this purpose. With that said, if your primary goal right now is to build relationships and increase conversions, then keep reading to learn why MailChimp should be a part of your MarTech stack.
Why Do Companies Like Yours Use MailChimp?
MailChimp has been around for quite some time now, and for a very good reason. It’s user-friendly, intuitive, and helps companies and brands just like yours increase conversions. You can use MailChimp to communicate with customers in several ways, such as email newsletters. Some companies use MailChimp to perform marketing drip campaigns and to stay in contact with leads by sending emails to different lists of contacts. As a B2B company, you can use MailChimp as a sales tool that helps you collect leads through your website. Once a campaign is established, MailChimp can be used to carry out automated lead nurturing campaigns, too.
Just to be completely upfront and honest, email marketing can become tedious, time-consuming, and somewhat expensive. This is why so many brands and companies use MailChimp.
MailChimp gives you the ability to run a successful email marketing campaign that resonates with your audience and increases conversions. You can use advanced clustering and segmentation along with social media integration tools to reach your audience. Most importantly, you can customize your marketing message to resonate with each prospect in a way that moves them through the buyer’s journey.
Although MailChimp can help you accomplish multiple goals, for now let’s focus on two ways to use it to increase conversions.
Collect Leads Through Your Website
If you don’t have a website for your company or brand, contact us now so we can help build one. Once your site is up and running, you can use MailChimp to get prospects into your lead funnel. As these prospects enter the lead funnel, MailChimp collects their contact information. How? It starts with the creation of an embeddable form.
How to Create Embeddable Form to Attract Prospects
Go to your dashboard on MailChimp and click on “Lists.” From there, you’ll choose what type of list you want to create a signup form for. Do you want to create a list for a contest, a newsletter, etc? Click on the one you want and then click on “Signup Forms” followed by clicking on “Embedded forms”. This is where you can play around with your options and make some tweaks to the signup form. Once you’re finished customizing, you can copy and paste the embed code to your site.
Getting prospects into your lead funnel via a signup form comes with several advantages. First, the content they submit allows you to see what each prospect is interested in, which you can use to determine which marketing campaign to target them with. You can also use it to tailor your content to ensure it peaks their interest and moves them further through the journey of the conversion.
Create Plain Emails
What do you do when you get an email from Wal-Mart? Unless you’re expecting a shipping or purchase update, you probably let the email sit in your inbox. Why? Because it has little urgency and is something you can always look at at another time.
But what happens when you get an email from someone or some entity that doesn’t look like a mass email sent to thousands or millions of people? You’re probably going to at least check out the subject line and open the email. Why? Because when you receive a message that you know was specifically created for you, you want to know what the message says. And this is exactly why you should target leads with plain emails. Plain emails are those that appear as if they are created and sent to an individual person. When you get more and more prospects to open emails, you secure a better chance of increasing conversions.
How to Attract Targets With Plain Emails
With MailChimp, you can create plain emails in one of two ways. For starters, you can create the emails via the Simple Text template. You simply choose a simple text layout and then make a few customizations, if you prefer. You can even remove heading and copyright tags. Your physical address is added to the bottom of the email, and if you don’t use a paid version of MailChimp, then the MailChimp badge will appear under your address. To remove the badge, simply upgrade to a paid version of MailChimp. The other way to create plain emails with MailChimp is to use your own code.
The Takeaway
At the heart of increasing conversions is acquiring prospects and communicating with them via personalized content that resonates with their interests. MailChimp makes both of these goals simple to achieve. So, what are you waiting for? Start including MailChimp today in your MarTech stack!
Want to learn more about building a MarTech stack that helps your brand or company achieve major growth? Contact IGW today!
