What 3 Services Should A Full-Service Digital Marketing Agency Offer?
What 3 services should a full-service digital marketing agency offer? This is an important question to answer, as it will help you determine the type of agency that you need. A full service digital marketing agency can provide many different services in order to help your business succeed online. In this blog post, we discuss the three most common types of services that these agencies offer and how they can benefit your company’s bottom line!
Three Services A Full-Service Digital Marketing Agency Offer
1) Paid Acquisition / Advertising
Online advertising is one of the most common services that a full-service digital marketing agency will offer. These ads are shown to people who have been searching for, or visiting pages on your website related to your product or service offerings. There are many different types of online advertisements that can be created by a professional agency and these include: pay per click (PPC), banner, text link adverts and sponsored links in search engine results pages (SERPs).
For example, an ecommerce store might want their products seen when someone searches “women’s shoes” on Google. They would need to hire an expert company with expertise in PPC campaigns so they could get ahead of potential competitors before more research into this field has taken place.
In order to create the best PPC campaigns, a full-service digital marketing agency will need information about your company’s products or services and what keywords people are searching for when they visit your site. For example: if you sell women’s shoes online then you would want to make sure that any adverts were targeting phrases like “women’s shoes” on major search engines such as Google, Bing, Yahoo! etc.
If there is not enough time in the day to manage all of these different campaign types by yourself then it might be worth hiring an expert team who can take care of everything for you. This way you can focus on running your business rather than managing individual advertisements across multiple channels (Google Ads being just one of them).
From there you enter the massive world of social advertising, across platforms like Facebook, Tik Tok, Instagram, Twitter, Snapchat, as well as programmatic ad units in relevant locations.
2) Web Design & Development
This is another service that a full-service digital marketing agency will offer. Creating a website and making sure it’s optimized correctly with the right keywords in place can be an overwhelming task for any small business owner but there are many different examples of how this process might work: companies who need to update their brand image, or those looking to make more money online. A professional web design company will use your existing branding style (if you already have one) as well as provide advice on what colors would best suit your industry sector, identify potential sources of traffic (referred by other websites), create a search engine friendly site map and build social media connections across all platforms like Facebook, Twitter etc. This type of service also includes maintenance and updates for your website as well.
If you are thinking about creating a new site or updating an old one, then it’s worth getting in touch with someone who knows what they’re doing straight away so that the project can be done right the first time around. A full-service digital marketing agency will have access to industry experts when necessary which is something that any small business could struggle with on their own!
3) Search Engine Optimization (SEO)
Last but certainly not least; SEO. This should be a cornerstone of EVERY company’s digital marketing efforts, whether you’re a B2B or B2C firm. If someone is going to Google and typing in something that makes it clear as day they are exactly your ideal customer AND by the words they’re using in their search are raising their hands saying they’re looking to buy from a company like you, you NEED to be highly ranked for that search term. It’s simple as that. Ranking Top 3-5 on Google for high-intent keywords is absolutely crucial in today’s market, and the full service digital marketing agency you hire has to be top of the line in this department, possibly above all others. The internet is so huge and there are so many sites out there with the same products or services as you, it’s hard to know where people will find your company online without a little help from professionals. Search engine optimization (SEO) uses specific techniques in order to rank higher on search engines like Google for keywords related to your business sector.
