What Are The Best Practices For Digital Marketing In 2021?
2021 is just around the corner, which means it’s time to start thinking about emerging developments in digital marketing. We saw major improvements in digital marketing in 2020 as a result of the COVID-19 pandemic, and it seems that 2021 will bring several changes as well.
One of the best ways to be a successful marketer is by staying on top of trends and implementing them into your own marketing strategy. It is critical to ensure your business is never using outdated or ineffective strategies to reach your audience, as this can lead to a spiral of downward events.
This article will share some predictions about the 2021 digital marketing world and provide suggestions on how to prepare for what’s in store for you. There is no better way to stay ahead of your competitors than by educating yourself about the future of digital technology.
Beware of Ad Blockers
Social media advertising has made it possible for many companies to become big overnight. Targeted and optimized advertisements allow you to raise awareness about the brand and can be incredibly effective in increasing your bottom line. There’s just one issue — many people don’t like to see ads pop up on their feed, so they’re installing ad blockers.
Ads can be overwhelming to a few individuals. After all, not everyone wants to be bombarded with new ads every time they open their phone. Ads can also slow down the download speed of some pages, which is another reason why users have decided to opt-out.
Tap into Micro-Influencer Marketing
Influencer marketing has been a popular marketing strategy for years now. Brands initially thought that it was more advantageous to work with large influencers (AKA macro influencers) with millions of followers to market goods.
This method has proved to be very costly and shockingly, not very successful. In fact, celebrities or influencers who have amassed more than a million followers are asking for more than $10,000 per post. And with this high price tag, several businesses reported not seeing much of a pay-off. Although these individuals have a huge follow-up, their interaction rates are incredibly low relative to lower-tier influencers.
Influencer marketing can only grow year after year. It is predicted that more out-of-date marketing platforms such as print and email will rapidly appear, which further underlines the value of starting your own influencer marketing campaigns if you haven’t already done so.
Participation in the marketing of micro-influencers will be a crucial component of the marketing plan in 2021. Start looking at influencers that have follow-ups who are likely to be involved in the goods or services that your company offers and begin today’s outreach. Thanks to the recent increase in this type of advertisement, many micro-influencers have brand waiting lists that are months long, so it’s a good idea to keep up with this trend before the new year.
Optimize Voice Search
The development of products such as Alexa and Google Home has created a huge boom in the use of voice search. These devices rely almost entirely on voice queries to support clients. Currently, about half of the world ‘s population is using some form of voice search. The number is only expected to increase in 2021, which is why it is important to make sure your company is ready.
Most of us live very busy lives, which have definitely led to the growth of the voice quest. Voice search is a simple function that helps users to search for answers to their questions or to schedule hands-free events. This is great for people who are always on the move, as voice searching can be done almost anywhere, in just a matter of seconds.
There is a big difference between optimizing text search and optimizing voice search. This means that you need to rethink your search engine optimization approach as a whole and think about voice queries. Voice searches are normally more conversational than text searches.
When users search via text they usually just type in a few major keywords such as “pub near me” as this is the quickest way to get to what they’re looking for. Voice search is taking a quite different approach. Users are more likely to speak in a conversational manner and use long tailed keywords to get the best answer. These two searches require entirely different approaches and keyword targeting to be successfully seen by the customers who are searching.
One of the easiest ways to ensure that your company is optimized for voice-based search is to ensure that you have an updated Google My Business (GMB) profile. If users use the Google Voice Search feature, the results will only consist of those companies with active GMB presence.