What Are The Pros And Cons To Hiring A Marketing Agency (Updated For 2020)?
Nowadays most small business owners are being encouraged to partner with marketing agencies. It’s seen as a good way to spend your money because you can come up with a great workable plan. It can seem appealing to have a whole team of people take care of your brand, particularly because it gives you the ability to concentrate your attention elsewhere. This luxury comes at a price, however-most marketing companies charge a heavy fee for their services.
Let’s go through the main advantages and potential drawbacks of having an agency manage ads for your product.
- Increased chance at succeeding – Marketing companies have been established to help promote your business and maximize the amount of clients you obtain, the traffic your web gets, and everything in between.
- More people working for your success – Likewise you pay for an entire team when you recruit an agency. It means you have more hands on deck, meaning more marketing content can be put out by your company, selling your brand even more effectively.
- They know what they are doing – A marketing agency’s biggest benefit is that you work with people with experienced marketing experience. A full-service marketing organization has whole divisions devoted to the various marketing aspects. You’ll find senior executives with years of experience at the top of those divisions. The agency will provide you with all these tools, if you need a new website, a TV ad or social media management.
- New Ideas added, different perspective – You can start running around the same ideas all the time, being in your company for a long time. Your ads tend to look alike and you continue to explain things using the same words. You keep trying to come up with new innovative ideas but it’s beginning to get harder and harder. A marketing agency can however bring fresh ideas to the table and rejuvenate your marketing campaigns.
- Added expense – The apparent drawback is that having a marketing firm costs your company more money than only doing it on your own. You will have to pay for items like PPC adverts and any other tactics they recommend, as well as charging them for their services. A marketing agency is a business as well. This means it has its own salaries, taxes and other costs which need to be covered. Of all the pros and cons of hiring a marketing firm, if you can’t justify it or afford it, the expense is the most likely deal-breaker
- Lack of experience in the industry – Look at their past experience, and make sure they have previously worked with clients from your industry. You will need more support and supervision when starting your professional partnership with a marketing agency. They will however learn more about your business and industry as time goes by. You will finally rely on them for all of your marketing activities.
- Different Visions – Another possible negative argument is that you and the marketing department may have different ideas about your campaign dream. You will of course have the final say as their customer. They might try to persuade you, however, that their vision is better, which can lead to some friction, and just slow down the whole process.
- No control over deadlines – Ideally, you’d like to imagine a marketing agency running quickly. Unfortunately, you don’t have influence over how easily they get things done. You can, of course, set deadlines but there is no assurance that they can reach them.
As you can see, hiring a marketing firm has some pros and cons. Before recruiting a company the trick is to do as much work as possible. Be sure that you find one that meets your budget for the best price, but has an established track record of delivering a successful marketing campaign that matches the vision of their client and is delivered on time. If you are still uncertain about the costs, bear in mind that most companies will give you contracts for short-term trials. This way, you can see if you like their work and if it gives tangible results to you.