What Are The Top Alternatives To Google Adwords?

Google AdWords is the 800-pound gorilla of pay-per-click advertising. It’s an effective, powerful, and proven marketing channel for online businesses big and small. Many businesses unfamiliar with other options may think that Google remains unchallenged by competitors but we’ll show you why these alternatives to Adwords could be a fit for your business.

Google seldom discloses specific data, but it is estimated that the internet giant receives at least 64,000 search queries every second. As a result of many of these requests, adverts are displayed to users as part of the search results. The company’s own advertising system is in charge of these Google Ads. As a result, Google AdWords has become one of the most essential marketing platforms in the world. Ads from the Google Display Network are also displayed on a variety of other websites.

However, this does not rule out the use of alternative platforms and search engines. On the one hand, certain platforms (such as Facebook, the social media behemoth) enable you to target consumers quite specifically using a variety of approaches. Users who refuse to utilize Google, on the other hand, are denying themselves access to a large number of potential consumers. However, there is no harm in looking at some of the Google AdWords alternatives.

• Bing (Microsoft Advertising)

Bing, the most popular Google rival, has been present since mid-2009 when Microsoft integrated several of its search engines. Bing was the third most popular search engine in October 2018, with 4.58 percent of total query volume, behind Baidu (14.45 percent) and Google (77 percent ).

Bing, like Google, offers paid search advertising in the form of adverts that appear on the search engine results page. Bing is a wonderful addition to any marketing strategy because it has a lower cost per click than Google Ads and fewer restrictions on adverts.

• Amazon Ads

Amazon Advertising is a fantastic substitute for Google Shopping Ads. Most Amazon customers go to Amazon to buy, much as Google users go to Google for research. They’ve usually determined what they want to buy; all they have to do now is figure out how much they want to spend and which brand to go with.

Amazon advertising, in addition to traditional ads on search result pages, now offers audio and video ads that can reach potential buyers on and off Amazon’s site. Video adverts occur on Amazon TV, IMDB, IMDB TV, and other partner and publisher websites through content. Amazon Music on Alexa-enabled devices, Echo and Fire TV, as well as other mobile and desktop apps, deliver audio adverts to potential buyers.

• AdRoll

AdRoll is a well-known retargeting tool that is commonly used. AdRoll targets people on Google, Facebook, Instagram, and more than 500 other popular networks and exchanges. According to Adroll’s website, consumers get a 5x return on ad spends on average.

Aside from retargeting, AdRoll offers a variety of other services. Prospecting (programmatic display), email retargeting, and AdRoll Video Ads are among them. AdRoll Video Ads can now be offered in-stream and out-stream for both remarketing and prospecting campaigns.

• LinkedIn Ads

LinkedIn is one of the fastest-growing social media platforms, with millions of business professionals looking to connect and cooperate.

LinkedIn currently boasts more than 630 million active business professionals. Look no further if you’re wanting to get your SaaS or B2B business in front of key decision-makers within a corporation. LinkedIn Ads is ideal for getting your product or service discovered by the right people because it allows you to target users based on their job title, function, industry, and more.

If you’ve tried and failed to run SaaS and B2B advertisements on Google Ads, then LinkedIn Ads should be your next move. With so many complex targeting choices and pricing methods, such as CPC and CPM, entering the B2B market has never been easier and cheaper.

• Quantcast

Quantcast is a company that specializes in analyzing large data in the advertising sector. The AdWords alternative based in the United States is primarily a tracking service provider that collects data from participating websites and utilizes it to build statistics, similar to Google Analytics. Quantcast can monitor people across numerous web pages and develop very detailed profiles in addition to providing demographic data analysis for a specific website. Users of Quantcast Measure (the analytical tool’s moniker) like how you can compare your own page to the competition’s – a feature that isn’t available in Google Analytics.

• Facebook Ads

Facebook, which is familiar to billions of people all over the world, was the first firm to gain major money from social media advertising. Since its inception, Facebook has expanded to become the world’s largest social media network, as well as acquiring other social media platforms (such as Instagram). Facebook is currently the market leader in social media advertising, and it is constantly introducing new advertising and targeting tools to its system, allowing advertisers to better target people.

Advertisers can currently choose from a variety of ad formats, including video, picture, collection, carousel, slideshow, and more, to increase product interaction. Facebook Ads have been quite popular due to their numerous targeting possibilities, including their popular “lookalike audiences” feature, which discovers comparable audiences who are likely to convert.