What Is Included In Enterprise SEO Services?
A set of search engine optimization strategies aimed at increasing a large company’s organic presence is known as Enterprise SEO. To increase traffic to their website, enterprise-level companies with thousands of pages on their websites need specialized SEO teams and high-level strategies. Enterprise SEO teams provide actionable advice that helps large businesses increase revenue and take a scalable, strategic approach to expand their business’ online presence.
Difference Between Small Business SEO and Enterprise SEO
Small business SEO and enterprise SEO are not the same things.
- Small business SEO, as you may have guessed, is used on websites that have a few pages to hundreds of pages and generally serve a local area.
- Enterprise SEO is performed on large websites with thousands of pages. Large businesses with thousands of products and individual pages for each product need the assistance of enterprise SEO specialist teams.
And when it comes to keywords:
- Small business SEO typically focuses on long-tail keywords that have less competition in their local area.
- Short-tail, highly competitive keywords are the focus of enterprise SEO.
While enterprise SEO employs the fundamentals of SEO, it also employs advanced and time-consuming tactics that can significantly increase the number of conversions on their website.
Large websites use enterprise SEO because it aids in the development of a corporate-wide strategy that connects SEO, content marketing, public relations, and social media in order to gain market share and out-perform competitors.
What Makes Enterprise SEO Different
Enterprise SEO, in practice, necessitates more strategy, planning, and patience than ordinary SEO. Here’s a breakdown of significant points to consider:
Scalability & Automation
On an enterprise site, the job multiplies exponentially, whether it is building links or setting up microdata for product listings.
After a merger, acquisition, or the launch of a new product, that number can rise even higher.
Manually doing all of that, even with a team of SEOs, is a waste of everyone’s time. Tools that allow you to scale and automate SEO tasks are required for enterprise SEO, and those tools and techniques are generally not familiar to in-house marketing teams.
Multiple Locations
Local search is becoming increasingly important, with 78 percent of local searches resulting in a purchase made offline.
The SERPs should serve up location-specific content in a manner that is consistent with their brand and drives conversions for large companies with franchises or a branch network in those local cities.
Multiple Sites or Subdomains
Many business SEOs must balance the differing, and sometimes conflicting, needs of multiple properties while maintaining some semblance of consistency. Managing the growth strategies needed for multiple sites or subdomains can be technically incredibly challenging for non-specialists.
Reputation Management
The greater the jurisdiction, the greater the risk of negative publicity. Negative reviews and conversations can easily take over the top spots in branded search results.
Assume you are the CEO of a Fortune 500 firm, and your name receives over 14,000 searches per month. Three of the top five outcomes are negative stories that make false accusations against you.
You need a smart SEO strategy to serve up more favorable content, regardless of how good your PR team is. Another aspect of enterprise SEO is repairing the harm caused by false claims.
To Sum Up
SEO has a greater effect on a website when the stakes are higher. Enterprise SEO, when done correctly, will help brands gain a competitive advantage in their industry. Brands that fail to properly implement enterprise SEO risk harming their reputation as well as their bottom line.
Search engine algorithms are constantly changing, and non-enterprise sites have an advantage in terms of agility. Enterprise sites benefit from brand authority, but they must maintain that dominance through consistent, efficient enterprise SEO.
