What Is The Biggest Trend In Online Marketing?
Digital marketing is made up of a number of moving pieces. You can increase exposure and organic traffic through SEO and create a brand with your presence on social media. Marketing automation will save you time and make you more personalized. Managing PPC can mean “jumping a thread” on the search engine result page. These moving pieces, along with many others, are constantly evolving as new technology, strategies, and near-endless Google and Facebook algorithm changes keep a lot of digital marketing teams on their toes (including us!).
We know that what worked in 2018 or 2019 does not work the same way in 2021, and in order to get the best outcomes for our clients, we need to remain on top of these trends. As we reach a new decade and technology continues to evolve rapidly, we want to take the opportunity to share the digital marketing developments that we’re excited to see more of in 2021.
No-Click Searches also Known as Featured Snippet
Generally, when you have a question, type your question in Google, hit enter, and click the article that answers your question best, or give you the details you need.
However, often the solution is suggested to you in a paragraph at the top of the result page. These boxes, called Location Zero in search engine results, also come with a picture and all the details you’ve been looking for is shown in an easy-to-distinguish box. You’ve got the response you need, so you don’t need to click on an post. This is what a no-click search is called. Google and other search engines have this to help users find answers easily and keep people on (and off) their websites.
Instagram is a success with children
Instagram’s meteoric rise has now seen the passing of a billion users, an impressive accomplishment. This means that it is one of the fastest-growing social media sites, and perhaps more importantly, much of its user base is the coveted younger demographic, particularly under 30. Facebook is losing a lot of the cohort because of its status as a social media site for “old people.”
One possible issue that advertisers should bear in mind is that Instagram recently chose to withdraw the likes from the site. Many influencers have raised concerns about this move and, as a result , businesses should keep a close eye on the effects this would have in 2020. Although this could lead to an increase in content quality, many users may drift away from the site to look for vanity metrics elsewhere.
Artificial Intelligence
If you haven’t already realized this, 2020 may be the year that a lot of people are waking up to the domination of artificial intelligence ( AI). It’s likely to be at the center of global business and industry in the future – and it’s already taking over a lot of easy jobs.
For example , Microsoft and Uber use Knightscope K5 robots to patrol parking lots and large outdoor areas to predict and deter crime. The robots can read license plates, report suspicious behavior, and collect data to report to their owners. “You can rent these R2-D2-like robots for $7 an hour — which is cheaper than a human security guards wage.
Voice Search
Voice-activated digital assistants are still big sellers, and let’s be honest – some households talk more to Alexa , Siri, or Cortana than they talk to family members. The prevalence of voice searching both at home and on our phones has contributed to one of the most important improvements in the use of keywords.
Think about that. When we type a search in Google, we’re saying it differently than when we use Alexa for details. For eg, someone searching for the nearest Indian restaurant might type “Indian Restaurant Raleigh” in Google, but might ask Cortana, “Where is the nearest Indian restaurant? ”. When writing content, choose your keywords based on the questions that people might ask when using Siri or Alexa. This may increase your exposure, and there is no sign of a decline in this digital marketing trend.
Online Reviews
Online feedback can make or break your business’ ability to attract new customers or clients. While any organization can speak about its goods or services, other customers can provide actual, objective feedback. Getting a lot of feedback from verified sources will make your company stand out from the competition and start building confidence before you even click on your website.
The most valuable review for a company to receive is from Google Business. These are the most trusted sources, the most accessible, and your Google Company listing lets people call or visit the website. Facebook is another excellent source of online feedback, and you can use them to create a testimonials page on your website, while Yelp is perfect for restaurants, hotels and leisure companies.
Email is Getting More Personalized
Email continues to be a major medium of communication, with billions still being used for personal , financial, industrial, legal, science and academic purposes. In other words, email is here to stay, and email marketing itself is still relevant.
However, email marketing is changing, and generic email marketing is not as successful as it once was. It is now a combination of automation and, more importantly, customization that makes email marketing essential for 2020.
When you can activate your email marketing to something unique, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, it can be very successful. Email is often the last trigger to inspire an action, particularly when combined with your remarketing techniques.
Shoppable Posts
If you have an e-commerce company, having a connection to your shop in your bio or linking to a specific product in your Instagram Stories is great – particularly if you have a verified presence or more than 10,000 followers. But today’s shopper needs to skip as many moves as he can without being distracted by commercials. With Instagram’s Shoppable Videos, you can view or tag a product for users to see, fall in love with, and buy without ever having to navigate away from your message.
These platforms have noted that people are using them to buy, and they have made it easier for traders to sell through social media. Over the last few years, Instagram, Pinterest, and Facebook have all launched ways for e-commerce stores to build shoppable posts. They’ve made it easy to tag and shop items directly in your posts using native integration. For online retailers, this is a perfect way to get attention to the product sites.
