What Services Aren’t Included In A Full-Service Digital Marketing Agency Contract?
At a digital marketing agency, the term “full-service” is more than just a catchphrase. It is an accurate description of the myriad services that we offer to our clients for both online and offline marketing needs. The truth is, there are many things that aren’t covered in full-service contracts because they require specialized skills or knowledge sets not typically offered by most agencies. These include social media management, search engine optimization (SEO), print design and strategy development.
The following article will discuss what services may not be included in your contract with a full-service digital marketing agency and why it’s important to know this before signing on the dotted line!
What Services Aren’t Included In A Full-Service Digital Marketing Agency Contract?
1) Social Media Management
Social media management is not typically included in a full-service contract because it requires specialized skills and knowledge sets. For example, making sure your social posts are relevant to the various audiences you hope to reach.
2) Search Engine Optimization (SEO)
Search engine optimization is another service that’s not typically included in a full-service contract. Why? Because, like social media management, SEO requires specialized skills and knowledge sets to optimize your content for search engines.
3) Print Design
Print design is another service that’s not typically included in a full-service contract because it requires specialized skills and knowledge sets. With so many print options available, you need to find someone with the expertise necessary for your marketing needs.
4) Strategy Development
Strategy development is not typically included in a full-service contract because it requires specialized skills and knowledge sets. The strategy that your digital marketing agency should be developing for you will depend on your industry, goals, objectives, target audience and more.
5) Brand Identity
Brand identity is not typically included in a full-service contract because it requires specialized skills and knowledge sets. Branding encompasses more than just the visual elements of your marketing efforts; it also includes the way you communicate with prospects, customers and other stakeholders.
6) Web Design
Web design is not typically included in a full-service contract because it requires specialized skills and knowledge sets. Even if your marketing agency does offer web services, these may or may not include UX/UI development.
7) Copywriting
Copywriting is not typically included in a full-service contract because it requires specialized skills and knowledge sets. Your marketing agency should be able to provide you with content that meets your organizational goals, but the actual wordsmithing may fall on someone else’s shoulders if copywriters are not one of their offerings.
