What Steps Are Included In Conversion Optimization?
It’s hard to know where to start when you’re looking into conversion optimization for your company. There are so many different tasks and steps that go into conversion optimization, it can be overwhelming trying to figure out what exactly needs to happen. This article will break down the process of conversion optimization so read more!
Processes For Conversion Optimization:
Step One – Problem Identification
Problem identification is the first step in conversion optimization and can be done by asking yourself questions such as “Why did they leave?” or “What was their experience like?” You’ll want to identify what prevents people from converting on your site so that you know where to focus your attention. Once this has been identified, then it’s time to get started with optimizing! The next couple steps will help with understanding who your personas are and what goals they have which will hopefully lead them back to conversion on your site after a satisfying experience. User testing of landing page designs/content will also provide valuable insight into persuading visitors once you’ve found patterns through user testing.
Step Two – Persona Creation
Persona creation is the second step in conversion optimization and involves understanding who your personas are so that you can create a site experience tailored to them. Understanding their goals will allow you to know what content or features need to be showcased on your page for them, where they would want to go if they were already convinced of purchasing, and how much time they might have spent reading through an article before abandoning it (among other things). It’s important not only to know about different types of people like age groups but also from different cultures as well because there could be cultural norms that don’t match up with those on your website! For example, certain languages read left-to-right while others may read right-to-left.
Step Three – User Testing
User testing is the third step in conversion optimization, and it’s all about testing different versions of a page or design with users to find out which performs better. There are many ways you can test your pages, like using surveys or focus groups (or even just asking people on the street), but user testing will allow for more accurate data because they’re actually interacting with what you want them to see rather than simply guessing at their opinion based on descriptions. It’s important that whatever content is being tested be done as close as possible to how visitors would use it while visiting your website so that there aren’t any deviations from reality. For example, if you were looking into adding a video to your landing page, you would want to test different videos with users and see which they had more interest in.
Step Four – Landing Page Design/Testing
Landing page design is the fourth step of conversion optimization and involves using landing pages to test one thing at a time like the headline or sub-headline rather than trying to figure out everything on the same page. It’s important that each variation being tested has no other changes besides what’s being changed so that there are no variables influencing results (i.e., if something else was added or removed from another version). Testing will help determine how visitors react when reading through content; whether it be too long, not enough pictures, etc., while also helping find patterns for improving website optimization.
Step Five – A/B Testing
A/B testing is the fifth step in conversion optimization and involves creating what’s called a split or bucket test where different sections of your website are being tested against each other to see which performs better. This type of testing will allow you to optimize specific pages on your site rather than optimizing everything at once, which would be extremely time-consuming as well as expensive (in terms of resources). It also allows for results that are more accurate since there can only be one winner with this type of testing whereas user tests could have multiple winners depending on who was surveyed; it all depends on how they interpreted the page when viewing!
Step Six – Landing Page Optimization
Landing page optimization is the sixth step in conversion optimization and is all about making the content on your landing page as effective as possible for visitors. In this stage, you will want to be looking at things like layout changes, color schemes, or font choices that might affect conversions based on what was successful during user testing. It’s important not only to focus on features rather than benefits when designing a new landing page but also to think about how it can fit with different personas so that each visitor sees something valuable even if they’re coming from a different perspective!
Step Seven – Conversion Optimization Testing
Conversion optimization testing is the seventh and final step in conversion optimization before it goes live and involves finding out which design has been more successful after going through previous steps of research and testing. Once you have the data compiled, it’s time to make a final decision on what will be used for your website since conversion optimization can take some time (especially if that means running more user tests or A/B tests) and cost significantly more than most other marketing campaigns.
Conversion Optimization is an integral part of your marketing strategy. It ensures that the right people are seeing you, converting to customers, and then coming back for more over time. If this sounds like something you’d like us to take care of for you, contact our team today! We look forward to hearing from you soon so we can start providing conversion optimization services quickly and efficiently.