What’s Needed In An SEO Audit Service?
What Is An SEO Audit?
You want your company’s online presence to grow so it becomes THE AUTHORITY in your industry. To do so the content on your site must be seen as important to the people who visit it – and to search engines like Google. An SEO Audit breaks down how your site is performing for its chosen keywords, where it can perform better in those areas, and provides a roadmap for doing so.
The old SEO strategies are not going to cut it anymore. Gone are the days of keyword stuffing, creating multiple pages for different keyword variants, and attempting to drive traffic with multiple microsites.
Criteria and ranking factors have changed considerably over the last decade. As you may know, mobile-friendly sites that are optimized for user intent are preferred by search engines. Those search engines, such as Google, Bing, and Yahoo, use algorithms to crawl your website and compare it to various ranking factors that indicate usability and relevance.
Your site’s accessible pages are crawled to determine if it contains useful and legitimate content. While crawling your web, search engines are looking for information on how safe, fast, and easy-to-use it is.
Then each page is assigned a rank, which determines how high it appears in the search engine results page (SERP) for people looking for similar keywords.
Ranking for those keywords, in a nutshell, is what SEO is all about, and you should know this field is continuously evolving.
Each search engine has its own algorithm, which is improved or changed on a regular basis with updates. However, these algorithm updates are not the only thing to be concerned about.
Your competitors are also vying for a higher ranking than you. To stay ahead of them, old content must be replaced. You must also be able to respond to new SEO tactics and avoid red flags as the rules change. Worst of all, something on your website could be seriously broken, preventing qualified traffic from flowing to your site.
This is why, in order to keep up with the search engine demands, a regular SEO audit is required.
You are checking the health of your website when you conduct an SEO audit.
Because search algorithms and technology evolve at a rapid pace, you should conduct mini-audits on a monthly basis.
They should not, however, be used in place of a full SEO audit. These can be done every 4-6 months or whenever your website undergoes a significant change.
What Makes Our Seo Audit Service Unique?
Unlike most SEO audit services, IGW provides ongoing support after the audit report is delivered. To demonstrate that certain recommendations are not only theoretical but also extremely practical, most SEO audit services pledge to assist you in resolving all of the issues identified by the audit and making the necessary changes to increase your traffic as quickly as possible. To help you achieve this, here is a breakdown of what IGW offers to our Managed SEO clients:
Phase 1: Brand analysis and website audit
As a starting point, we conduct rigorous audits to determine your website’s health and position in the eyes of Google. We research your company, the industry, your competitors, your target audience, their pain points, existing website content, and keywords to uncover opportunities and pinpoint deficiencies.
Phase 2: SEO strategy development
We build you a tailored, actionable SEO roadmap that is poised to turn your website into a qualified lead-generating machine. The exact steps you need to outrank the competition for the keywords your target audience actually uses.
Phase 3: SEO optimization of digital assets
At this stage, our SEO agency will equip you with a fully loaded setup: dashboards, custom reports, and essential tools to make the SEO strategy happen. We will also implement on-site SEO optimization and internal linking architecture building to take SERPs by storm.
Phase 4: Content & Linkbuilding
We build out highly tailored linkable content strategies and either write the content ourselves or deliver an exact step-by-step of every aspect of each piece of content needed and have your team write it. Armed with this linkable content, we embark on a journey to acquire only the highest quality links out there that are relevant to your company and pass our 12-step checklist of quality standards.
Phase 5: Continuous tracking & improvement
Our SEO services also include ongoing on-page and off-page SEO optimization as well as advanced PR and promotion. Everything you need for the long-term organic growth of your business in the digital world.