Explainer videos have become an essential tool for businesses looking to increase brand awareness, engage their audience, and drive sales. In this article, we will explore the value of explainer videos for businesses and how they can help you achieve your marketing goals.
An explainer video is a short animated or live-action video that explains a product, service, or concept in an engaging and easy-to-understand way. They are typically between 60 and 90 seconds long and are designed to grab the viewer’s attention and keep them engaged throughout.
So, why are explainer videos so valuable for businesses?
First, explainer videos can help you communicate your message quickly and effectively. People are more likely to watch a video than read a long block of text, and explainer videos can help you convey complex ideas in a simple and concise manner. This can be especially helpful for businesses that offer products or services that are difficult to explain, or for businesses that are trying to differentiate themselves from competitors.
Second, explainer videos can help you increase brand awareness and reach new audiences. With the rise of social media and video sharing platforms, like YouTube and TikTok, explainer videos have the potential to go viral and reach a large audience. This can help you attract new customers, increase website traffic, and build brand recognition.
Third, explainer video services can help you increase engagement and conversions on your website. According to research, websites with videos have an average conversion rate of 4.8%, compared to websites without videos, which have an average conversion rate of 2.9%. By adding an explainer video to your website, you can increase the likelihood that visitors will stay on your site longer, engage with your content, and take action.
Fourth, explainer videos can help you improve your search engine optimization (SEO) efforts. Google and other search engines prioritize websites that have high-quality video content, as it signals to them that the site is informative and engaging. By adding an explainer video to your website, you can improve your chances of ranking higher in search engine results pages (SERPs) and driving more traffic to your site.
Now that we’ve discussed the value of explainer videos for businesses, let’s talk about how to create a successful explainer video.
First, it’s important to have a clear message and goal for your video. What do you want your audience to learn or do after watching your video? What action do you want them to take? Once you have a clear message and goal, you can create a script that communicates your message effectively.
Second, choose the right style for your video. There are many different styles of explainer videos, including animated, live-action, whiteboard, and motion graphics. Choose the style that best fits your brand and message.
Third, keep your video short and to the point. Attention spans are short, and you don’t want to lose your audience’s interest by dragging on too long. Aim for a video that is between 60 and 90 seconds long.
Fourth, use high-quality visuals and sound. The quality of your video can affect how your audience perceives your brand. Make sure your video is visually appealing and has clear, high-quality sound.
Finally, promote your video on social media and other platforms. Once you’ve created your video, you want to make sure it reaches as many people as possible. Share it on your social media channels, embed it on your website, and consider running paid ads to promote it.
In conclusion, explainer videos are a valuable tool for businesses looking to increase brand awareness, engage their audience, and drive sales. By creating a high-quality explainer video that effectively communicates your message, you can improve your chances of reaching new audiences, increasing engagement, and improving your SEO efforts. If you’re looking to create an explainer video for your business, feel free to setup a call with one of our experts today.
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