Video marketing has taken hold as arguably the strongest form of visual marketing these days. It’s no wonder this is the case when you see Forbes referencing the fact that viewers retain a whopping 95% of a message when they watch it in a video compared to 10% when reading it in text. It also has been proven to affect purchase decisions, as simply adding a video animation to your website or landing page can increase your conversion rates on that page by up to 80% [Wordstream].
Whether it’s explainer videos, whiteboard animations, or animated infographics, there are many great examples of video marketing around the web. Now, we’re proud of the work that we do in this area, but it’s always fun (and inspirational) to go and check out what others have created as well. Here are 20 of the most inspiring infographic animations on the internet (that we’ve found so far!) Enjoy!
It's Time For Real
This is not a lighthearted piece, but definitely a great way to show how infographic animations can be used in messages that are more serious in nature.
The Crisis Of Credit
What a creative way to show how BAD credit actually is! This animated video does a great job of detailing the real credit crises. The graphics are professional, and it’s overall a very well produced piece.
Pull over the SUV and watch this video before you fill up the tank again! Aside from the cool moving infographics here, the message is powerful and definitely makes you think.
Fair Trade Coffee
An excellent way to explain the definition of fair trade coffee, this piece is filled with special effects that make it alluring and interesting to viewers.
Asteroid Discoveries 1980-2010
This infographic video is fairly simple, but gets the job done in highlighting asteroid discoveries. It’s an excellent example of how the scientific community uses visual graphics to relay information.
A cool tune and awesome graphics makes for an amazing video, and that’s exactly what we have here. It’s easy to follow, and the animations are crisp and professional.
California Consumer Privacy Act: Are You Ready for Data Privacy?
The California Consumer Privacy Act and EU’s General Data Protecton Regulation are only the start of the move to more stringent data privacy laws for businesses across the globe. Will you be ready when data privacy comes knocking at your door?
GOOD: Nuclear Weapons
We definitely don’t need more nuclear weapons in the world, but we could use a few thousand more videos like this one. It’s informative, interesting, and well produced. Thanks GOOD.
New York Times US Traffic
This video from the New York Times shows their US site traffic. It’s a creative way to use moving infographics, and an insightful look at how much activity one site can have on a given day.
New York Times Global Traffic
Another great one from the New York Times on their global traffic from June 25th, 2009. Wonder how this animation would light up if it were tracking active Facebook users in real time?
GOOD The Hidden Cost Of War
GOOD just gets better. This eye-opening piece uses stellar animated infographics to explain just how darn expensive war really is.
History Of Light
The Known Universe
Here’s an interesting piece on the known universe. It’s also a simple one, but hits home in terms of navigating you through our galaxy, with all of it’s intricacies; and it doesn’t take long either.
Travel To The Center Of The Earth
Interested in traveling to the center of the earth? This video has all the moving infographics needed needed to help drive the point home. It’s purely information, but a dynamic way to display information in video form.
The History Of The Internet
Considering the way it has changed the world, everyone should know the history of the internet. This video provides a very thorough breakdown of how ideas from 1957 transformed into the world wide web that we have today.
Exploding with creativity and featuring some neat moving infographics, this piece is a reminder to always look at the bright side of life and embrace change.