How To Make Explainer Videos

Explainer videos are an excellent way to communicate complex information in a simple and engaging way. They can be used for a wide range of purposes, from promoting a product or service to providing educational content. If you’re looking to create an explainer video, here’s a step-by-step process that will guide you through the process.

Step 1: Define Your Goals and Audience Before you start creating your explainer video, you need to define your goals and target audience. What do you want to achieve with your video? Who is your target audience, and what are their needs and preferences? These questions will help you define the content and style of your explainer video.

Step 2: Develop Your Script The script is the foundation of your explainer video, and it needs to be engaging, informative, and concise. Your script should be written with your target audience in mind and should clearly communicate the key message or value proposition of your product or service. Keep in mind that your explainer video should be no longer than two minutes, so make every word count.

Step 3: Choose Your Visuals The visuals of your explainer video should support and enhance your script. You can use animation, live-action footage, or a combination of both, depending on your goals and budget. Choose visuals that are consistent with your brand and that help to reinforce your key message.

Step 4: Create a Storyboard A storyboard is a visual representation of your script, and it helps to visualize how your explainer video will flow. It’s a rough sketch of each scene, showing the characters, dialogue, and actions. A storyboard can help you identify potential issues with your script and visuals and make adjustments before you start production.

Step 5: Record Your Voiceover The voiceover is an essential component of your explainer video, and it needs to be recorded by a professional voiceover artist. Choose a voiceover artist that matches your brand and that can deliver your script in an engaging and persuasive way. Make sure to provide clear instructions and feedback to ensure that the final product meets your expectations.

Step 6: Add Music and Sound Effects Music and sound effects can add depth and emotion to your explainer video. Choose music and sound effects that are consistent with your brand and that help to reinforce your key message. Keep in mind that music should be subtle and not overpower the voiceover or visuals.

Step 7: Edit and Finalize Your Video Once you have all the elements of your explainer video, it’s time to edit and finalize it. Use video editing software to put everything together, adding transitions, effects, and subtitles. Make sure to test your video on different devices and platforms to ensure that it works correctly.

Step 8: Promote Your Video Your explainer video is a powerful tool for promoting your product or service, but it won’t do much good if no one sees it. Share your video on social media, embed it on your website, and include it in your email marketing campaigns. You can also use paid advertising to reach a broader audience.

In conclusion, explainer videos are an effective way to communicate complex information in a simple and engaging way. By following these steps, you can create a high-quality explainer video that meets your goals and resonates with your target audience. Good luck!