Building a MarTech stack that increases conversions is more important than ever before. But building this type of stack requires taking several factors into consideration.
Do you need a MarTech stack for an e-commerce hardware company that sells online to customers in five states? Or do you need a MarTech stack that drives conversions for a company that sells content marketing services out of a home office in your basement?
There are a wide range of software and tech tools designed specifically to improve your marketing efforts, regardless of the industry you operate in. With the right MarTech tools in place, you can use analytics to refine your marketing efforts and achieve higher conversions. At the heart of your MarTech stack should a robust customer relationship management (CRM) tool.
Several weeks ago, we discussed how you can build the ultimate MarTech stack that drives conversions! If you’ve started using any of the platforms we discussed, make sure to leave a comment below this post to let us know how your conversions are looking.
In each section below, you’ll want to click on the links for a more detailed overview of how to use Zapier for seamless app integration, how Mailchimp can boost conversions, and how to leverage CRMs for better relationships with customers.
Using a CRM Tool to Build Better Relationships
You need a CRM because it speeds up productivity, drives sales by helping you better communicate with customers. Ultimately, it helps you build long-term relationships, which is essential when you consider the Pareto Principle, which is the 80/20 Rule:
20% of your customers represent 80% of your sales. And 20% of your time produces 80% of your results.
What does this mean? It means you need to spend at least 20% of your time on the right 20% of your customers, and a CRM helps you pinpoint and target that 20% with the right marketing messages.
According to Nucleus Research, when CRM software matches your company’s needs and you take full advantage of it, you can achieve an ROI of $8.71 for every dollar spent.
Your business, no matter how small or large, has a massive amount of customer data. If you leverage data within a CRM to build data-driven marketing strategies, you can build better customer relationships and increase conversions even more.
With the right CRM, you can create a standardized process for your sales team. The CRM will help you create a roadmap for closing deals, shortening the sales cycle, finding the culprits of stalled deals, and so much more. Check out our article on Using a CRM to Build Better Relationships to learn more about CRMs and how they can benefit your MarTech stack.
Zapier and the Benefits of Seamless App Integration
What exactly is the secret recipe to building an app that establishes a good user experience?
First, you need an app, and this app must:
- Support third-party integrations
- Provide product and customer support
- Be available on both Android and iOS devices
Here’s a close look at third-party integrations and why they are important.
Why Are Third-Party App Integrations so Important?
Third-party app integrations are important because they allow you to create new Partner APIs. With Zapier’s new Partner API, the power of Zapier flows into your company app without sacrificing the appearance, feel or flow that your customers are accustomed to. The new Partner API provides everything from app information to titles and descriptions. If you’re not satisfied with the default style and format of the integrations, you can customize them. Check out our article on Zapier and the Benefits of Seamless App Integration to learn more about the power behind new Partner APIs.
How to Use MailChimp to Increase Conversions
Your company needs a MarTech stack that has a large focus on increasing conversions. MailChimp is a great program that works to increase conversions. If you have a primary focus of increasing conversions by improving customer relationships, you will definitely benefit from including MailChimp within your MarTech stack.
Why Do Companies Like Yours Use MailChimp?
MailChimp has been around for quite some time now, and for a very good reason. It’s user-friendly, intuitive, and helps companies and brands just like yours increase conversions. You can use MailChimp to communicate with customers in several ways, such as email newsletters. Some companies use MailChimp to perform marketing drip campaigns and to stay in contact with leads by sending emails to different lists of contacts. As a B2B company, you can use MailChimp as a sales tool that helps you collect leads through your website. Once a campaign is established, MailChimp can be used to carry out automated lead nurturing campaigns, too.
If you don’t have a website for your company or brand, contact us now so we can help build one. Once your site is up and running, you can use MailChimp to get prospects into your lead funnel. We can share a few tips and tricks with you to ensure you’re getting the most out of MailChimp too. Take for example, did you know you can achieve higher conversions with plain emails? Plain emails are those that appear as if they are created and sent to an individual person, which tend to have higher open rates. When you get more and more prospects to open emails, you secure a better chance of increasing conversions.
Check out our article on How to Use MailChimp to Increase Conversions to learn more email marketing tips and tricks.
A carefully curated MarTech stack will bring immense value to your company, especially if you have a considerable amount of customer data. Building a stack tailored to your company’s unique needs is important to earning a strong ROI on your investment. This is why it’s so important to choose tools that integrate with your existing applications. If you can’t find ones that integrate, you may want to consider upgrading your applications.
As you better understand the interests and behaviors of your customers, your marketing team can create marketing campaigns centered around useful, targeted content. Want to learn more about building a MarTech stack and how it can help you build better relationships with your customers, particularly from a marketing standpoint? Contact IGW today.