Visual Communication

Video marketing is one of the hottest trends in online marketing, and for a good reason. It serves many purposes on its own and as part of a more comprehensive marketing strategy. It is a highly effective method for increasing brand awareness, introducing new products, generating leads, and boosting sales. By taking a look atRead more

Visual organization is key to achieving maximum productivity in the office. According to Psychologydictionary.org, “Charts and drawings are common examples of visual organization tools to help present data in a way that is well-ordered and presentable to the audience.” Before we dive deep into various types of visual communication and organization, let’s first take aRead more

Visual learning and visual marketing go hand in hand with one another. As a marketer, it’s important to assess your target audience’s preferred way of learning. If your audience has a preference for visual learning, then visual marketing can improve the reach of your marketing messages. With a better reach comes the ability to achieveRead more

Visual content proves of benefit for so many reasons. No matter your position within a company, you must make important decisions from time to time. If you’re in a management position, making important decisions usually occurs on a daily basis. Sometimes, though, even with extensive experience and knowledge, you may struggle in determining how toRead more

You publish content to increase brand awareness and achieve higher conversions. Did you know fonts matter just as much as the content you publish? Quality content that engages your audience should always be a top priority. But if the appearance of your marketing content makes it difficult to read, you’ll end up losing your audience’sRead more

What if I told you there was a way to achieve higher conversions with your content marketing? Well, you can. It starts with data visualization and data storytelling. Any good story includes lots of visuals and detail. The more detail, the better. And when you enhance your text with visuals, you make the story easierRead more

Our last couple of blog posts have focused heavily on data visualization. We’ve already discussed the benefits of data visualization and data storytelling, as well as how to make smart business choices with data visualization techniques. For this blog post, we’re going to dive right in by exploring six data visualization software programs. Each ofRead more

When you use data visualization techniques, you make it possible to explore parts of your data you otherwise may have overlooked. Companies use data visualization techniques all the time to make informed business decisions. Because we know a thing or two about effective data visualization techniques and visual content, we figured we’d share a fewRead more

Data visualization, commonly referred to as visual storytelling, helps brands generate traffic and achieve higher conversions. No doubt about it, consumers have a high preference for visual content, which makes data viz and data storytelling essential elements to any content marketing strategy. Keep reading to learn more about the importance of data visualization, or checkRead more

Improving communication with your customers starts with understanding how they learn. Science shows that humans are visual creatures. Some studies even indicate that we process visuals not twice as face as the written word, but a mind-blowing 60,000 times faster. For content marketers, it’s essential to understand at least the basics of color psychology andRead more