Visual learning and visual marketing go hand in hand with one another.
As a marketer, it’s important to assess your target audience’s preferred way of learning. If your audience has a preference for visual learning, then visual marketing can improve the reach of your marketing messages. With a better reach comes the ability to achieve high conversions.
In this blog post, we’re going to discuss visual learning and how you can use visual marketing to improve your overall marketing efforts.
What Is Visual Learning?
There are three primary types of learning styles, with visual learning being one of them. If a person is a visual learner, this means that when they see information in a visual format, they are better able to understand it. And thanks to the internet, you have a way to present massive amounts of information in a visual format, especially when you take advantage of infographics, explainer videos and whiteboard animations.
Visual learners usually excel in several different areas. Typically, they can instinctively follow directions really well, they have the ability to easily visualize objects, and they normally exhibit top-notch organization skills. Furthermore, they tend to boast a good sense of balance and alignment.
Should Marketers Use Visual Content?
According to research, visual content is the most shared type of content with nearly 65% of most audiences being visual learners. As a marketer yourself, or a business owner, this means you should definitely take advantage of visual communications.
If you have yet to incorporate visual marketing into your overall marketing strategy, you should know that you’re missing out on valuable leads. In fact, your competition is gaining an edge on you every day you go without using visual marketing.
A whopping 80% of marketers already use visual content in their social media marketing strategies. 51% of B2B marketers already prioritize visual content within their content marketing strategies. That means more than half of your competition is using visual content to better resonate with their audiences. To see just how well your competition is performing using visual content, you can perform a competitor analysis.
Also pertinent to note is that YouTube is a leading source of leads if you understand how to take advantage of the platform. This platform is consumers’ number one source of video content. Are you sharing visual content via YouTube? If not, you’re missing out on leads.
How to Use Visual Learning to Your Marketing Advantage
If people better understand marketing messages when they are presented in a visual format, then it only makes sense to start presenting your marketing messages to them through visuals. As mentioned before, infographics give you a great way to share a message in a visual manner.
Benefits of Infographics for Visual Learning
Infographics are well known for effectively communicating complex messages. People naturally love statistics and numbers. With an infographic, you can share these figures in a visual manner without causing information overload.
All infographics should tell a story. As your audiences’ eyes move from one section to the next, they should understand how each figure ties into the next one. With infographic creation from an agency that excels in infographics, you can present a ton of information to your audience in a flawless format that compels them to follow your call to action.
Infographics are known to generate more leads and traffic than text-only marketing messages. Think about it. Wouldn’t you rather share a neat-looking infographic with your friends and family on Facebook than some huge block of text? Statistics even show that people are much more likely to share visual content than they are text-only content.
Benefits of Video Content for Visual Learning
Another way to resonate with your visual learners is through the use of video marketing content. Video is about as visual as you can get. Stats show that video content boosts conversions and sales, with a video on a landing page increasing conversions by as much as 80%. One study even shows that 74% of people in your audience who watch a video on a product you sell will be much more likely to buy it.
Another reason to invest in video content is because it shows great ROI. In fact, 83% of companies that use video attest to a good return on their investment. Important to understand is that video creation is not cheap. A 30-second video can cost you anywhere from $200 to $2,000. While this may seem like a lot of money, what you need to focus on are the results that the video will produce. Just imagine if you can increase conversions by 80%. That will make your video well worth the investment.
There are several types of video that you can use to market to visual learners:
- Explainer videos
- Social media video ads
- Whiteboard animations
- Product reviews
Now that you understand how visual learning and visual marketing go hand in hand with one another, it’s time to start creating illustrations and other types of visual content. But visual marketing all in itself is not for the faint of heart. You can’t throw some stats together with a few visuals and call it an infographic. Unless you’re a visual marketing agency yourself, you probably need to partner with a team of professional visual marketers. And guess what? We just so happen to be an industry leader in visual marketing. Contact us now to learn how we can help you better resonate with your audience through visual content.