Visual Communication

With data being generated in record-breaking amounts, businesses are looking for ways to synthesize and utilize all the information coming their way. Infographics, taking advantage of both text and visual content, can be leveraged in innovative new ways. Expertly crafted visual content is easily consumed by viewers and can help increase awareness and productivity, as well as improve communication and understanding.

Humans are visual creatures. When we watch a video, we use more than just our eyes to engage with the production. Video triggers all sorts of emotions and thought patterns within our brains, and this type of engagement is satisfying on many different levels.

When most people hear the term visual content marketing, they automatically think of product or explainer videos. Now, those are certainly great examples, but there are several other ways to market your content visually, and in fact, it’s best to diversify your methods. You want customers to remain interested in your brand, and to anticipate your next creative piece. Here are some familiar, and perhaps some not so familiar ways to add visuals to your content marketing arsenal.

Video marketing is effective, regardless as to what type of business you operate. Both animated pieces and live action productions attract views and interest, and the type of video you produce varies according to your company, and the message you want to deliver. Let’s look at some video marketing examples across several facets of business to get an idea of how you can implement this into your marketing strategy.

Move over boring, white, text-only resume. There’s a new sheriff in town, and it’s the infographic resume. These stunning, informative graphics are fun to read, and do a much better job of capturing the viewer’s interest. If you’re looking for a way to boost your job search or wow potential clients, here are some awesome samples of how you can turn your outdated, traditional resume into a powerful marketing machine.

When you want customers to know more than your sales slogan, an explainer video is a great way to highlight why your products or services are the best in the business. Whether you choose to relay this message in an informal, youthful tone, or a more sophisticated one, video has proven to be an effective way to gain brand awareness, increase revenue, and peak the interests of future prospects.

See How Infographic Marketing Can Skyrocket Your SEO Today Infographics help to relay sophisticated or highly detailed messages in a simple, uncomplicated manner. They’re visually appealing, and often break down large amounts of information into bite- size, elementary chunks. While the graphic itself is a straightforward display, creating an infographic that is well researched andRead more

After 6-7 months of hard work, Infographic World is proud to announce the launch of our book, Infographic for Dummies. The book was a true team effort, spearheaded by Infographic World President Justin Beegel, but it came together because of the efforts of many people. In the book you will find great information about thingsRead more