Video marketing is effective, regardless as to what type of business you operate. Both animated pieces and live action productions attract views and interest, and the type of video you produce varies according to your company, and the message you want to deliver. Let’s look at some video marketing examples across several facets of business to get an idea of how you can implement this into your marketing strategy.
Smart RX Systems
One minute and fifty seconds is all it took for this pharmacy group to show how they are a few steps ahead of their competitors. It’s short and sweet, and highlights the important features of their proprietary software program that makes them unique. It’s an engaging piece, and a great example of how healthcare companies can utilize video marketing.
Olympus Medical and Dental Management
This short video is aimed at doctors and healthcare facilities that need help managing their Accounts Receivables (AR) and insurance denials. The production is successful in showing how they are able to help, and why they’re the best choice for managing this area of a practice. Interesting way to highlight an otherwise mundane service offering.
Whitehorsrse City Council
Who gets excited about a city council meeting? You will after you watch this video. This is a creative way to showcase an event that many people would find uninteresting. It’s short, and gives the viewer a feeling that something exciting will happen at the meeting. Now, whether or not the council delivers on this assumption is a different story. Cool video for sparking interest though.
Real Estate Agencies
Stockworth Realty Group Million Dollar Homes
Stockworth Realty does a great job of featuring a very expensive home for sale. It’s a well-produced piece that highlights the home’s best features. This type of video is an effective way to engage homebuyers, and draw attention to properties that may not be getting as much attention. A good example of how real estate companies can utilize video marketing.
Vistarra Credit Union
Quite a convincing piece, this one is educational and entertaining. It explains how an ITM machine is better than an ATM machine. It’s probably a question that they often get from customers, and decided to address the issue with a video. This is a clever way to answer customer questions. How could you implement this type of video into your marketing strategy? Think FAQs.