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Video Marketing: 5 Companies That Did It Right

August 3, 2015
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Whether you’ve embraced it or not, video marketing is here to stay. It’s effective, engaging, and an easy way to consume content. Viewers love it, and marketers are getting much better at producing videos that convert tire kickers to brand ambassadors.

 

So why haven’t you jumped on the bandwagon? Could it be that you don’t think your business is ready for increased exposure? Or is it just that you don’t have the skills to do this on your own? Whatever the reason, don’t let it become an excuse. Video marketing is essential for your business growth and branding. It’s powerful, and it works.

 

Still not convinced? Let’s take a deeper look. In this piece, we’ll cover video marketing case study of 5 companies that did it right and how they managed to go viral.

Dollar Shave Club

Key Challenge: Increase Brand Awareness
Results: 12K new orders within 2 days of launching the video campaign

Known today as a fierce and innovative competitor, Dollar Shave Club (DSC) was once a D player in the men’s-grooming niche. It wasn’t until 2012 that DSC catapulted their brand awareness with the humorous and memorable “Our Razors Are F*cking Great” campaign. Within two days of releasing the video, the company received 12,000 new orders. To date, it has been viewed over 19 million times, awesome example of the power of video marketing.

Dropbox

Key Challenge: Product Education
Results: 900K views each month from 2011-2012

The well-known file sharing company, Dropbox, also experienced massive growth partly due to video marketing. Although the video has since been removed from the home page, it attracted roughly 900,000 views each month between 2011 and 2012. It offered a simple explanation of how the software worked, and how businesses and everyday users could benefit. Dropbox has over 100 million users today. The original video is similar to this one.

Crazy Egg

Key Challenge: Product Education
Results: Increased conversions by 67%, and revenue by $21K per month

For the average person, there’s really nothing exciting about the mechanics of website analytics, and the process can be hard to explain. That’s the problem that Crazy Egg experienced with selling their analytics program. The platform was flawless, but they needed a simple way to showcase its features and explain the benefits of use. In the end, the explainer video was a hit, as they increased revenue by $21K per month, and conversions by a whopping 67%.

Fisher Price

Key Challenge: Increase Brand Awareness
Results: Nearly 2 Million YouTube Views

Fisher Price wanted to boost brand awareness with this heartwarming piece. It features new moms in different stages of labor and delivery on New Year’s Day, expressing their best wishes for their newly born. The video did more than increase brand awareness, as it drew tons of media attention. To date, this video has been watched on YouTube nearly two million times.

Invisible Children: Kony 2012 Video

Key Challenge: Spread Awareness of Conflict in Uganda
Results: $26 Million raised in donations, and 100 million YouTube views

This controversial video marketing campaign sheds light on political conflict in Uganda. It was an emotional piece that captured tons of interest from the very beginning. Kony 2012 turned out to be one of the most viral videos in history and helped earn the non-profit $26 million dollars in donated funds. The video has been viewed over 100 million times.

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