Effective marketing is rarely a one-man job. It takes clear communication between numerous departments to craft marketing messages that achieve high conversions.
Whether you’re running a brick-and-mortar store or an eCommerce site, the ROI you achieve from your marketing efforts greatly depends on employee communication. And with so many personalities flying around the office (even if it’s a virtual one), maintaining clear communication is often times easier said than done.
To ensure the company is headed in the right direction, you’ll need a leader in place who understands how to identify different communication styles.
What Are the Different Types of Communication Styles?
There are four basic styles of communication: Passive, aggressive, passive-aggressive, and assertive. Each of these styles not only impacts the communication among your departments, but they also influence how effective your marketing assets are, including your infographics, explainer videos, whiteboard animations, and more.
Each style has both behavioral characteristics as well as non-verbal behavior tendencies. As you explore these different learning styles, you’ll likely notice one applies to you more than the others. You’ll also find yourself thinking about the different people you work with and the communications style that best applies to each of them.
The truth is, you need different communication styles in the workplace to keep a balance. Can you imagine if everyone had an aggressive communication style?
Passive Communication Style
Those with a passive communication style tend to act somewhat indifferently, meaning they are constantly yielding to others. Instead of expressing their feelings and opinions, they prefer to just listen to others express themselves. It’s not uncommon for those with this communication style to have a lot of built-up resentment since they don’t share their feelings. It’s also because of a lack of expressing themselves that they are often misunderstood.
Passive communicators tend to excel in resolving conflict and are very easy to get along with. But they also have the inability to say no; this causes them to put in long work hours and easily become exhausted.
Common phrase of a passive communicator: “I just want to keep the peace.”
Aggressive Communication Style
People who boast an aggressive communication style are very opinionated. They don’t mind to say exactly what is on their mind, even it hurts someone else’s feelings. They are often loud and demanding and have a tendency to blame their mistakes on others. They also ask questions rudely but then demand respect from others. When controlled properly, those with this communication style usually make great leaders because of their ability to get others to follow them.
Common phrase of an aggressive communicator: “I’m right and you’re wrong.”
Passive-Aggressive Communication Style
Passive-aggressive communicators fall right between being passive and aggressive. They tend to keep their thoughts and feelings to themselves but not quite as much as passive communicators. Instead of outright stating their feelings, they will mutter under their breath or communicate in subtle, indirect ways. Those with this communication style often use facial expressions that don’t exactly correlate with how they are feeling and are known to use a lot of body language to communicate.
Common phrase of a passive-aggressive communicator: “Sure, your way sounds better than mine” (then rolls their eyes as they turn around and mutters “I can’t stand working with this idiot”).
Assertive Communication Style
Those with an assertive communication style are often viewed as the most effective communicators and tend to use a lot of “I” statements. They know how to express their feelings in a way that it doesn’t make the other person feel belittled or unwelcome. They vocalize their needs but also take other’s feelings into consideration as well. During a conflict, an assertive communicator seeks to come to a solution so that it appears everyone has “won.”
Common phrase of an assertive communicator: “I feel that this way is the best way, but I’d really like to hear your thoughts on it.”
Importance of Understanding Communication Styles
Effective communication among workers ensures you have a good understanding of your customers, including their interactions with the sales and customer service departments, which is crucial to achieving a strong ROI on your marketing efforts. It also helps you overcome marketing obstacles.
Just as communication styles are important for communication in the workplace, they are also important for communicating with your customers. With good communication between you and your customers, you can boost customer loyalty by enhancing transparency. You’ll also find it easier to use the right approaches when communicating with certain segments of customers. As you understand their culture, communication styles, and needs, you can position your marketing messages to resonate with those factors, which will move the customers through the buyer’s journey and help you close sales.
Creating marketing messages that convert customers requires extensive research and knowledge. It also requires finding a way to bring your marketing messages to life with visuals, such as infographics, explainer videos, and pop ups. Studies show advertisements with visuals outperform those without them.
But at the heart of effective marketing is understanding your customers, and this starts with being familiar with their communication styles. Use our post on communication styles to guide you in your marketing efforts. And if you need help bringing life to your marketing messages with visuals, we just so happen to be an elite visual marketing agency that’s ready to help you convert your customers.