Is SEO Needed For A B2B Tech Company?
The Internet has revolutionized the way we do business. If you’re a B2B tech company, SEO might not be on your radar. But if you want to grow your customer base, it’s time to start thinking about how search engine optimization can help you reach more customers online. Your advertising cost as a b2b company is through the roof, especially with Google Ad CPCs (cost-per-clicks). SEO presents an opportunity to grab %’s of that traffic without needing to pay the exorbitant CPCs.
This article will walk through what SEO is and why it’s important for B2B companies who are looking to grow their customer base and increase revenue. Read on for 5 tips that will show you just how easy SEO can be, learning from one of the best b2b agencies out there.
Tip #01: Make sure your website is mobile-friendly. With the number of people using their smartphones to connect with businesses, it’s important that you have a site optimized for these devices too. When doing this work on your site, make sure to use short paragraphs and bullet points as well as lots of white space and headings so visitors can easily find what they’re looking for while scrolling through pages on a small screen.
Tip #02: Get found by adding keywords relevant to your business in content titles, URLs, meta tags, images, alt text etc.) Include keywords from customers’ queries into the URL structure or title tag (e.g., “Batteries” – not just “Battery”) Use keyword phrases in content, header tags and alt text to help with SEO.
Tip #03: Keep your content fresh and relevant. One of the best ways to do this is with articles – but you don’t want to be creating new ones every day or week! So make sure that when deciding on frequency, you’re giving some thought not only about how often people are likely to search for keywords related to your business, but also considering the value added by new posts each time one comes out. For example, if customers can get everything they need from a single post about batteries (e.g., battery-buying advice), then it may be better for them not to have another one coming up in their feed too soon after reading through that first article. But if there’s more than just general information to be shared about batteries, it might be wise to post often.
Tip 04: Add more internal links on your website. Internal linking is when you link pages of a site together so that visitors can easily navigate around it. Not only does this make navigating easier for search engines but also for those browsing internally as well! Plus, if someone leaves one page after clicking an external link they may not be able to find their way back to the page they wanted because there’s no link back.
Tip 05: Link out! This is a common problem for companies who are trying to get more customers online- few people will find you if you’re not connecting with others and sharing your content on other sites in order to reach their audiences. The best way to do this is by using targeted, contextual links. Make sure that when linking out you use keywords from queries relevant to yours as well as phrases such as “battery replacement company” or “batteries”. Sharing your content like this can make it easier for potential new clients (or existing ones) to find and connect with your business while also increasing traffic numbers for each site involved!
One simple tip would be to bring us aboard and let us show you why we’re consistently ranked among the top b2b marketing agencies in the world.
