What Are Explainer Videos
In this article, we will explore what explainer videos are, why they are important, and how to create an effective explainer video.
What are explainer videos?
Explainer videos are short animated or live-action videos that explain complex ideas or concepts in a simple and engaging way. They are designed to educate viewers about a particular topic, product or service, and are typically used by businesses to simplify complex information or concepts, highlight key features and benefits, and build brand awareness.
Why are explainer videos important?
Explainer videos are an effective tool for businesses for several reasons. Firstly, they are a powerful way to simplify complex information, making it easier for viewers to understand and retain the information presented. Secondly, they are a highly engaging format that can hold viewer attention and increase brand awareness. Lastly, explainer videos can be used across a range of marketing channels, including social media, email marketing, and website landing pages, making them a versatile and cost-effective marketing tool.
How to create an effective explainer video
Effective explainer video production requires careful planning and execution. Here are some key steps to follow:
- Define your target audience: Before you start creating your explainer video, it’s important to understand your target audience and their needs. This will help you tailor your video content to your audience and ensure that it resonates with them.
- Define your key message: Once you understand your target audience, you need to define the key message you want to communicate in your video. This message should be clear, concise, and focused on the benefits of your product or service.
- Develop a script: The script is the backbone of your explainer video and should be written with your target audience and key message in mind. It should be engaging, easy to follow, and include a call-to-action that encourages viewers to take action.
- Choose your visuals: Explainer videos typically combine animated or live-action visuals with a voiceover to create an engaging and informative format. Choose visuals that are consistent with your brand and help to reinforce your key message.
- Record a voiceover: The voiceover is an important part of your explainer video and should be recorded by a professional voiceover artist. Choose a voiceover artist that is consistent with your brand and can deliver your script in an engaging and persuasive way.
- Add music and sound effects: Music and sound effects can add a lot of impact to your explainer video. Choose music and sound effects that are consistent with your brand and help to reinforce your key message.
External resource links:
- Wistia’s Ultimate Guide to Explainer Videos: https://wistia.com/learn/marketing/what-is-an-explainer-video
- HubSpot’s Guide to Creating Explainer Videos: https://blog.hubspot.com/marketing/how-to-create-an-explainer-video