What Are The Pros And Cons Of Using Animated Explainer Videos?
You’re probably aware that explainer videos have become extremely common with the general public. Explainer videos have been the most effective and persuasive marketing tool in recent years. That’s also because explainer videos are very good at expressing product messages. Any text, idea, or concept, no matter how complex, can be easily conveyed to viewers most engagingly and unforgettably. With graphics, vivid colors, a strong script and plot, a funny soundtrack, a fun voice-over, and illustrated animated characters, explainer videos make product messages fascinating. What makes these videos so powerful is that they offer viewers a full product/service introduction in just a few seconds.
Companies may use explainer videos to boost conversions, clickthrough rate, and revenue. Every company wants to make a product demo video because of the advantages. But, since there are variations in consistency and efficacy, we need to consider what makes one explainer video better than another. You could either make a video with software today or employ a video animation firm to produce your product presentation.
Pros and Cons of Animated Videos
- Power to Effectively Communicate Branding Elements
When it comes to brand recognition, the brand’s visual identity is crucial. By aligning a specific color, shape, or slogan with a product, a prospective customer is more likely to choose the product because it is already recognizable. When a director chooses animation over live-action, he or she should focus on color. You might even make the whole video out of shades of your brand’s paint. In live-action, obtaining the same result is much more difficult. In your animated explainer, you can also use a brand character to direct a viewer through the brand.
- Less Talent Needed
It’s a pain in the butt to look for filmmaking talent. From a manager’s perspective, it’s even more difficult because you have to ensure that everybody’s calendar is free on a given day. You’ll still have to compensate for your talent, which for small teams of 1-5 people can be an unaffordable expense. To a certain end, animated videos seem to be a more viable option. You can either hire a skilled animator to manage the whole process for you or use online resources to produce a picture on your own. In the end, animated videos are more practical than live-action clips since the skilled workforce needed is smaller.
- Less Equipment Needed
For small businesses, an animated corporate video is a smart idea. Availability to top-of-the-line filming equipment – cameras, tripods, and drones – can be restricted in more remote locations. Furthermore, deciding on animation, video venue, and prop planning would not be as difficult. As a result, the initial expenditure for animated corporate videos is comparable to that of a moderate live-action film.
- More Visual Flexibility
There are a lot more things that can be animated than a live-action video can film. The artist’s ability alone determines unusual sets, informative sequences, and emotional resonance. When it comes to live-action, there are a lot of variables to consider, such as the setting, the atmosphere, the camera and lens quality, and the actor’s ability level.
- May Not Work Well With Serious Messages.
Animated videos are often used to illustrate a serious social issue or some other significant problem due to their simple and amusing nature. With their realistic graphics, live-action videos do a great job of pleasing and motivating viewers. That’s why most charities avoid using animated content in favor of still images. Although animated videos are effective at simply illustrating complex concepts, they may not be the best choice if you want your audience to become emotionally invested in your cause.
- The Absence Of People
Because of a lack of acting talent, animated videos are difficult to relate to. Consider all of the advertisements that feature positive feelings, family values, or affection – they are almost always filmed in live-action. A picture that takes place in actual environments with actual people is quicker for us to connect to. Animated video characters, no matter how well done, are still characters. In the live-action style, telling true stories and recording product testimonials is much more effective.
- It Is May Be More Difficult To Demonstrate How The Product Works
When it comes to making an explainer for service providers, filming an animated video is unquestionably the best option. When it comes to product showcasing, this form of content fails to give a prospective buyer a realistic look and feel for the product which would entice them to purchase one. Live-action images, on the other hand, are fantastic because they can produce a powerful picture with zoomed-in shots and display all of a tool’s or other product’s applications in great detail. It’s difficult to demonstrate the product’s functionality and uses compellingly because it’s not seen in an animated video.