What Are The True Goals Of Conversion Rate Optimization?
How do you know if you’re doing a good job with your CRO? It’s not about the number of clicks or just conversion rates. There are many more important goals in CRO that will have an impact on your business growth and revenue. Let’s take a look at some of these goals together!
Every company is different and has its own unique business model. There are six fundamental objectives for CRO that can help companies decide which of the many CRO strategies will benefit the most: traffic, engagement, referrals, revenue, retention, and social media impact. Why not invest in a strategy with measurable results instead of just focusing on your current conversion rate? It’s time to start thinking about how each one of these CROs methods could fuel your growth!
How do you know if you’re doing a good job with your CRO?
It’s not about the number of clicks or just conversion rates. There are many more important goals in CRO that will have an impact on your business growth and revenue. Let’s take a look at some of these goals together!
- Traffic: Traffic is often the most important CRO goal for companies that aren’t selling directly to consumers, but it still has benefits when you are targeting them too. It can be difficult to find good traffic sources without spending any money up front so don’t worry if this one takes time – just make sure you’re exploring different strategies like SEO or paid advertising in order to get more people viewing your content or visiting your store
- Engagement: Engaging with customers needs to happen both online (on social media) and offline (at events). The key here is staying top-of-mind by being active and responsive every single day. This is the only way to build a lasting relationship with your customers
- Referrals: Referral rates will affect your business more than you may think! It’s not just about getting people to post links on their social media – it also includes word-of-mouth referrals from existing customers and even inbound customer inquiries after they’ve searched for similar products online (think of those ads that show up when someone searches “buy this” or “find out more”). The key here is building trust, so make sure all parts of your conversion funnel are working well together
- Revenue: Revenue growth should always be an important goal no matter what company you’re running because it affects everything else. You need revenue to grow ad spend, invest in new platforms, and hire more employees
- Retention: The only way you’ll be able to increase your revenue is by retaining customers. This means figuring out what products they like best and getting them the right messaging so that they come back for another purchase (or make a referral)
- Social Media Impact: To do social media well, it needs to be an authentic representation of who you are – don’t try to emulate someone else’s voice or message just because theirs worked. Your goal should be for people following your brand on social media to feel “known” because they know about personal aspects of your life as well as business-related details. As long as these posts are valuable, interesting, and engaging then this will lead directly to higher conversion rates
In order to achieve the company’s CRO goals, it is paramount that you are well aware of what they are. There are six fundamental objectives for CRO that can help companies decide which of the many CRO strategies will benefit the most: traffic, engagement, referrals, revenue, retention, and social media impact. Why not invest in a strategy with measurable results instead of just focusing on your current conversion rate? It’s time to start thinking about how each one of these CROs methods could fuel your growth!
