What Businesses Need Social Media Marketing Services?
Social media marketing requires strategy and creativity. Although it may seem overwhelming, its importance can not be overstated. It is so important that 97 % of marketers use social media and 78% of salespeople outsell their peers by using social media for their businesses. Moreover, its benefits go far beyond increasing sales.
However, not all companies are aware of the benefits of social media marketing. In fact, 50 % of small businesses do not use social media to promote their businesses. This is an alarming number. More importantly, an additional 25% do not plan to use social media in the future either.
Using Social Media To Grow Your Brand Awareness
Social media marketing will make it easy to spread the word about your products and mission.
- Create Brand Recognition
Achieving brand recognition is one of the most important marketing objectives of any business. That’s because consumers want to buy brands that they recognize. Fortunately, social media makes it easy and efficient to build a brand. For example, Nike keeps its Twitter profile clean and neat. They place their recognizable logo on both their profile image and the photo cover without being overbearing.
- Generate A Conversation Around Your Brand
A strong social media marketing strategy will generate conversations about your brand, products, and partners. Just take this example from PlayStation. A simple post to congratulate Naughty Dog (a company behind the new Uncharted 4 video game) on their success generated feedback on the game. In doing so, they received a lot of feedback on their product. They got people talking, too. Fans had real conversations, all facilitated by social media.
- Learn How To Connect With Your Audience Through Social Listening
Social listening is an act of monitoring social conversations on a number of topics. It helps you understand what’s important to your audience, and it helps you identify trends that your target audience is following. You’ll learn about what they’re struggling with, which can help you create content that addresses those pain points.
Use Social Media To Increase Your Traffic
Using social media and linking it to your website will increase your traffic tremendously.
- Direct traffic to your site or blog
Social media marketing can help you send customers to your site directly.
It’s unlikely that all of your traffic will be through search engines. Social media channels allow for more diverse inbound streams of traffic.
- Social Media can support Link Building
Social media may have an indirect impact on SEO. Let’s say, for example, that you get 1,000 shares on a blog post because it contains a lot of content. Some of the followers who see your post may write similar content and link back to your original post as a source. Search engines will then pick up on the fact that your content has been linked back to a good amount and (hopefully) rank your position higher than your competition.
- Retarget Your Audience Using Social Media
Retargeting works by keeping a list of people who visit your site and placing anonymous “cookies” in their browser. When they visit the social media site, the retargeting service displays the ads. This allows your business to be beyond the point of view of the customer just when they’re on your site.
Use Social Media To Promote Your Product
This is the ultimate reason people invest in social media marketing.
- Promote Your Content
The most important thing to keep in mind when writing your messages is to be creative. You want to make sure you ‘re posting the original content.
- Communicate With Customers About Niche Topics You Both Love
Facebook has more than 620 million groups on its own. Chances are, your target market is in a few of them. Finding these groups and getting involved can help you help your audience (and make them dear to your product in the process).
- Use #Hashtags To Increase Your Reach
A hashtag is a powerful tool that can link a group of like-minded individuals to social media. It’s a simple way to increase your reach considerably.