How Do Businesses Use Social Media For Marketing?
Social media enables even the smallest business to interact with the wider world. Social media allows you to create a dynamic online presence and engage in dialog with wide audience-including existing customers, new prospects, competitors, and suppliers.
These are some great ways for how businesses can take advantage of social media marketing:
- Your customers are on social media.
One of the best reasons for your small business to be marketing through social media is that your customers spend time on these channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2021, the number of social media users worldwide is expected to reach some 3.1 billion. With so many consumers using social media every day, this is a great opportunity for small businesses to reach out to their online audiences.
- Marketing through social media can help to increase brand recognition.
Another benefit of social media marketing is that it helps you improve visibility and thus increase brand recognition. Your corporate social media profiles offer new opportunities to share your content and truly present your brand’s voice and personality. By posting compelling content that adds value to your target audience, you make your brand more accessible and familiar to new leads and current customers.
- Different social media channels help you reach specific audiences.
Another benefit of social media marketing is that you can strategically target different audiences based on the channels that your brand operates on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to get more qualified leads back to your site.
- Marketing through social media is cost-effective.
One of the greatest benefits of social media marketing is that it helps you reduce marketing costs without sacrificing results. Most of your social media outcomes will come from investing time in content creation and publishing, as well as conversations with your fans and followers. The good news is that even a few hours a week can produce significant results. In fact, HubSpot reports that 84% of marketers were able to generate increased traffic with as little as six hours of social media effort per week.
- Consumers will be more receptive to your messages when marketing through social media.
Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family, and stay connected to what’s going on in the world. Usually, users are not on these channels with the expectation that they will be put on the market. But this doesn’t mean that social media users don’t follow and interact with their favorite brands.
- Marketing through social media increases your inbound traffic.
Your social media profiles are yet another way to get more inbound traffic to your website. This makes social media marketing an excellent strategy to complement your search engine optimization efforts. Each piece of content you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor has reached your site, you will have the opportunity to convert.
- Social media advertising allows you to target and retarget ideal consumers.
Although social media advertising requires a bit of an up-front investment, social ads can do a lot to complement the organic campaigns you ‘re running on your social media channels. With sophisticated targeting capabilities, social media platforms such as Facebook help you target your ideal buyers, allowing you to drive more relevant traffic to your site. This is the best way to get the most out of your marketing spending.
- Social media marketing may help improve your search engine rankings.
There’s a good chance that you’re already focused on improving the optimization of your search engine. But did you know that search engines could use your presence in social media as a factor in their rankings? Successful brands tend to have a healthy presence in social media, so a strong presence in social media can act as a signal to search engines that your brand is valuable, credible, and trustworthy. Although the ranking factors are always changing, it’s a safe bet that active social media channels will eventually help you out.
- Marketing on social media leads to higher conversion rates.
According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics. That could be because every post you make and every interaction you have on your social media channels is an opportunity to turn an interested lead into a happy customer. By reporting with your leads and customers and posting valuable content on a consistent basis, your brand can work to improve trust and credibility, leading to more conversions.
- Your competition is on social media.
No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and active on social media channels. Not only does this suggest that there is an opportunity for your brand to do well on these channels, but it also means that some of your potential customers may already be talking to the competition as we speak.